Public AI visibility report
americanexpress.com
Measured facts
| AI readability score | 46.8/100 (grade D) |
|---|---|
| Prose parity, crawler against browser | 23% |
| Retrievability | 23% |
| Crawler access | 90% |
| Structure | 85% |
| Structured data | 0% |
| Page title | pass |
| Meta description | pass |
| Exactly one H1 | fail |
| Canonical link | pass |
| Heading coverage | pass |
| No wall of text | pass |
| llms.txt | pass |
| Words an AI crawler received | 114 |
| Words a browser rendered | 315 |
| Named AI crawlers allowed by robots.txt | 15 of 15 |
| Schema types in the crawler's HTML | none |
| Redirects before the page | 3 |
What the scan found on americanexpress.com
- An AI crawler requesting americanexpress.com received 114 words of main text, against 315 in a browser, a prose parity of 23%.
- Main content is invisible to AI crawlers. Only 23% of the rendered main content exists in the initial HTML (315 rendered tokens vs 305 raw tokens).
- Server-level blocking of AI crawler user agents. ClaudeBot got HTTP 403; Claude-SearchBot got HTTP 403; Claude-User got HTTP 403; PerplexityBot got HTTP 403; Perplexity-User got HTTP 403; Meta-ExternalAgent got HTTP 403; Bytespider got HTTP 403; CCBot got HTTP 403. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.
- No structured data in the initial HTML. No JSON-LD blocks in the initial HTML.
- Page does not have exactly one H1. Found 0 H1 elements in the initial HTML.
- URL redirects off the original domain. americanexpress.com redirected to www.americanexpress.com (3 hop(s)).
- robots.txt on americanexpress.com allows all 15 named AI crawlers checked.
- The homepage HTML is missing or failing: exactly one h1.
- No structured data was found in the HTML americanexpress.com serves to crawlers.
- The address redirected 3 times before the page loaded.
Top 3 issues
- Main content is invisible to AI crawlers. Server-side render or statically generate the page so the main content ships in the initial HTML.
- Server-level blocking of AI crawler user agents. Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.
- No structured data in the initial HTML. Add JSON-LD (Organization plus the types matching your content) server-side.
How to fix them: the fix guides by platform , or the full report with the evidence.
Scan again
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Scan americanexpress.com againThis homepage is 33.2 points short of the 80 that unlocks a score badge. Do this first lists the quickest fixes; scan again once they are live.
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Pages are listed for search only when the scan is graded, carries at least 8 measured facts and 150 words of findings about this domain, and is under 90 days old. How the scan works.