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Requested https://americanexpress.com/, graded at the address above. 3 redirects followed.

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AI Visibility Score Grade D

46.8/ 100

Prose Parity 11.7
Crawler access 22.5
Structure 12.7
Structured data 0
Not earned 53.2

ChatGPT sees 23% of this page

114 of 315 rendered words reach a crawler that does not run JavaScript. 201 never arrive.

See what to fix first Keep this page watched

What an AI crawler gets 114 words

Credit Cards
Find your perfect Card for everyday spend
Business Cards
Explore solutions designed to back your business
Corporate Cards
Corporate solutions to help control expenses and drive savings
Invite a friend and get rewarded.
Treat yourself. Refer a friend and you could both get rewarded.
Terms apply.
Eligibility Checker
See the Cards you’re likely to be approved for before you apply
Discover More
Add more rewards with Additional Cards
Start saving with Amex Offers
Learn more about Pay with Bank Transfer
Find What You Need
Help Centre
Browse the Help Centre for answers to your questions....

Show all 114 words

Credit CardsFind your perfect Card for everyday spendBusiness CardsExplore solutions designed to back your businessCorporate CardsCorporate solutions to help control expenses and drive savingsInvite a friend and get rewarded.Treat yourself. Refer a friend and you could both get rewarded.Terms apply.Eligibility CheckerSee the Cards you’re likely to be approved for before you applyDiscover MoreAdd more rewards with Additional CardsStart saving with Amex OffersLearn more about Pay with Bank TransferFind What You NeedHelp CentreBrowse the Help Centre for answers to your questions.Download Amex AppManage your Account anytime, anywhere.Fraud ProtectionStop, challenge & protect yourself from scams.

What your browser renders 315 words

Credit Cards
Find your perfect Card for everyday spend
Business Cards
Explore solutions designed to back your business
Corporate Cards
Corporate solutions to help control expenses and drive savings
Make the most of your points with ALL Accor
Make the most of your points with ALL Accor
Redeem your points with our newest
transfer partner – ALL Accor. Choose
from 5,700+ hotels and resorts.
Redeem your points with our newest
transfer partner – ALL Accor. Choose
from 5,700+ hotels and resorts.
Invite a friend and get rewarded.
Treat yourself. Refer a friend and you could both get rewarded.
Terms ap...

Show all 315 words

Credit CardsFind your perfect Card for everyday spendBusiness CardsExplore solutions designed to back your businessCorporate CardsCorporate solutions to help control expenses and drive savingsMake the most of your points with ALL AccorMake the most of your points with ALL AccorRedeem your points with our newesttransfer partner – ALL Accor. Choosefrom 5,700+ hotels and resorts.Redeem your points with our newesttransfer partner – ALL Accor. Choosefrom 5,700+ hotels and resorts.Invite a friend and get rewarded.Treat yourself. Refer a friend and you could both get rewarded.Terms apply.Eligibility CheckerSee the Cards you’re likely to be approved for before you applyDiscover MoreAdd more rewards with Additional CardsStart saving with Amex OffersLearn more about Pay with Bank TransferFind What You NeedHelp CentreBrowse the Help Centre for answers to your questions.Download Amex AppManage your Account anytime, anywhere.Fraud ProtectionStop, challenge & protect yourself from scams.American Express Cookie PreferencesOur Use of CookiesAmerican Express uses cookies on this website to ensure its proper performance and security and to provide you with the services you have requested (essential cookies). We also wish to use cookies to remember your preferences, understand how you use this website, and enable us and our third-party partners to personalise ads you see online. They also allow partner social media platforms to link up with our website so that you can interact with their content. By clicking 'Accept All', you consent to us (and our partners) using cookies for the purposes set out in our Cookie Policy. By clicking 'Decline All', only essential cookies will be placed. You can manage your preferences by clicking 'More Options' below. For more information on how we use cookies, or to change your cookie preferences at any time, please see our Cookie Policy.

64% of this page's content never reaches an AI crawler.

201 words of the 315 a browser renders never reach an AI crawler. The chance to get cited by AI is very low to near zero.

Both panels are the main text of the same page, counted the same way and fetched twice at the same moment: once as an AI crawler asks for it, with no JavaScript, and once in a real browser. Both panels open to the full text. Text only one side has is highlighted.

Passages an AI crawler never receives

141 words American Express uses cookies on this website to ensure its proper performance and security and to provide you with the services you have requested (essential cookies). We also wish to use cookies to remember your preferences, understand how you use this website, and enable us and our third-party partners to personalise ads you see online. They also allow partner social media platforms to link up with our website so that you can interact with their content. By clicking 'Accept All', you consent to us (and our partners) using cookies for the purposes set out in our Cookie Policy. By clicking 'Decline All', only essential cookies will be placed. You can manage your preferences by clicking 'More Options' below. For more information on how we use cookies, or to change your cookie preferences at any time, please see our Cookie Policy. about +22.4 on the score
9 words Make the most of your points with ALL Accor about +1.4 on the score
9 words Make the most of your points with ALL Accor about +1.4 on the score
6 words Redeem your points with our newest about +1 on the score
6 words from 5,700+ hotels and resorts. about +1 on the score

6 further passages are highlighted in the browser panel above.

Longest first. A passage counts as missing when its text appears nowhere in the HTML a crawler receives, so a block that merely moved is not listed. Lines under 4 words are not judged either way, because a match on "Get Started" would be chance rather than evidence.

Why a crawler does not get this, and the fix

When an AI crawler visits your page it receives a nearly empty shell, because your words only appear after a browser runs the site's code, which crawlers do not do.

The fix Server-side render or statically generate the page so the main content ships in the initial HTML.

Full impact and the evidence from your page

Where this score comes from

Four weighted parts, and the arithmetic is on the page. Nothing here is rounded in your favour, and anything the scan could not measure says so rather than being folded in as a guess.

AI crawlers see little of what your visitors see.

A critical issue is holding this page back. The grade above does not tell the whole story: start with the critical item below.

Part Weight Measured Points

Prose Parity 50% 23% 11.7

Crawler access 25% 90% 22.5

Structure 15% 85% 12.7

Structured data 10% 0% 0

11.7 + 22.5 + 12.7 + 0 46.9, reported as 46.8 Read the methodology

Retrievability, measured at 23%, sits beside the score rather than inside it: it checks whether the rendered words can be recovered from the crawler's HTML at all, including from JSON data blocks, and it informs the findings below without adding points.

This page scores higher than 15% of the 1,175 sites we have measured. That puts it in the bottom quarter. See the index.

Not indexed; share this link freely. Save it as a PDF with your browser's print (Cmd or Ctrl + P) for a client-ready copy.

This homepage is 33.2 points short of the 80 that unlocks a score badge. Do this first lists the quickest fixes; scan again once they are live.

See if AI recommends you

We ask one AI engine three questions a buyer would ask about your kind of business, and show you whether americanexpress.com is named, who is named instead, and the sources it cites. Free, one per email.

We use the email only to send that one link and to keep it to one free check per address.

Your next move

Do this first

5 things are holding this page back. These are the 3 worth doing first, in order.

Critical Main content is invisible to AI crawlers

Server-side render or statically generate the page so the main content ships in the initial HTML.

AI assistants cannot see what you sell or say, so when a buyer asks about your kind of business they get told about competitors whose pages are readable and you are left out entirely.

See the evidence for this csr_blank

up to +38.3
Major Server-level blocking of AI crawler user agents

Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.

AI systems are stopped at the door, so none of your content is available for them to summarize or recommend.

See the evidence for this ua_enforcement

+2.5
Major No structured data in the initial HTML

Add JSON-LD (Organization plus the types matching your content) server-side.

AI assistants are left to infer what you do and routinely favor competitors whose facts are stated in a form they can read.

See the evidence for this no_schema

up to +10

2 more findings below, ranked the same way.

Estimated gain is the sub-score arithmetic applied to this page, not a prediction about citations. Clearing the first item alone would move this page from 46.8 to at most 85.1.

Fixed something? Prove it.

We re-measure this page now and show the before and after side by side, including the parts that did not move. One re-check per report.

See how you stack up: compare americanexpress.com against a competitor.

What to know about this measurement 2 notes on what was and was not measured

A cookie consent overlay (CybotCookiebotDialog) was still present at extraction; some rendered text may sit behind it.
server-level blocking observed for ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Meta-ExternalAgent, Bytespider, CCBot: -0.10 (confidence-scaled)

The rendered page How this page looked in a real browser at scan time

Rendered screenshot of americanexpress.com — How the page looked in a real browser at scan time. The measurements come from the extracted text above, not from this image.

Bot access matrix 8 of 15 AI crawlers worth a look, none blocked in a way that costs you

Every AI crawler we track, and what your site does when it asks for this page. Turning a model training crawler away is a choice, not a fault, so those are marked apart from the blocks that cost you score.

8 worth a look
1 your choice, or not tested
6 can reach this page

Nothing is fully blocked. 8 rows need a second look before you call this clean.

15 / 15 named crawler tokens allowed in robots.txt
3 / 11 live probes got the page (HTTP 2xx)
4 rule-only or not probed, so no server response to read

Reaching a page is not the same as reading it. The crawlers marked allowed here are let in and receive the same HTML a browser gets, but on this page that HTML is a near-empty shell until JavaScript runs. What they can actually read is scored separately: see Main content is invisible to AI crawlers below.

Bot access matrix: the AI crawlers your robots.txt or your server treats differently.
Crawler	Purpose	Status	robots.txt	Server response
`ClaudeBot` Anthropic	Purpose Training	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Claude-SearchBot` Anthropic	Purpose AI search	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Claude-User` Anthropic	Purpose Assistant	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`PerplexityBot` Perplexity	Purpose AI search	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Perplexity-User` Perplexity	Purpose Assistant	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Meta-ExternalAgent` Meta	Purpose Training	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Bytespider` ByteDance	Purpose Training	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`CCBot` Common Crawl	Purpose Training	Server may be blocking this	robots.txtallowed	Server responseblocked at the server (HTTP 403)
`Amazonbot` Amazon	Purpose Training	Allowed, not tested	robots.txtallowed	Server responseskipped: per-scan request budget reached

6 other crawlers reach this page normally. Show them

The AI crawlers that reach this page normally.
Crawler	Purpose	Status	robots.txt	Server response
`GPTBot` OpenAI	Purpose Training	Reaches your page	robots.txtallowed	Server responsesame page served (HTTP 200)
`OAI-SearchBot` OpenAI	Purpose AI search	Reaches your page	robots.txtallowed	Server responsesame page served (HTTP 200)
`ChatGPT-User` OpenAI	Purpose Assistant	Reaches your page	robots.txtallowed	Server responsesame page served (HTTP 200)
`anthropic-ai` Anthropic	Purpose Training	Allowed	robots.txtallowed	Server responseno request user agent exists to test
`Google-Extended` Google	Purpose Training	Allowed	robots.txtallowed	Server responseno request user agent exists to test
`Applebot-Extended` Apple	Purpose Training	Allowed	robots.txtallowed	Server responseno request user agent exists to test

Server may be blocking this
Your robots.txt welcomes this crawler, but your server answered its user agent with a block. Nothing in your rules asked for that, so this is more likely blanket bot defense reacting to our test request than a rule aimed at this crawler, and the scan records it at low confidence. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.
Allowed, not tested
Your robots.txt allows this crawler. The live request test did not run for it on this scan, so the server side is unmeasured rather than clean.
Reaches your page
Your robots.txt allows this crawler and your server returned it the same page it returns to a browser. This measures access, not content: whether that HTML is readable without JavaScript is a separate check, scored as retrievability when the page can be graded.
Allowed
Your robots.txt allows this token. It is a robots.txt token only: it sends no user agent of its own, so there is no server response to test and none is implied.

AI-readiness checklist 6 of 7 basics in place

The page basics an assistant needs, checked against what an AI crawler receives rather than the rendered page. These feed the Structure part of the score above.

Title tag The page has a title, which is the first thing an assistant names it by. Pass
Meta description A meta description is present, which is the summary an assistant may quote. Pass
One H1 heading Not exactly one H1. A crawler reads the page subject from its single H1; use one. Needs work
Canonical URL A canonical link tells a crawler which URL is the real one. Pass
Heading coverage Headings cover the content, so a crawler can index it by section. Pass
No wall of text No single block is too long to parse cleanly. Pass
llms.txt The site serves an llms.txt. Informational only, a nice-to-have, not a ranking factor. Pass
Structured data No JSON-LD structured data found. It is how AI reads your identity and content type; the entity section below has a copy-paste starting point. Needs work

Two ways to fix what this found

You are not guessing at this. Across 1,175 sites in our live AI Visibility Index, the average score is 74/100. This report shows exactly where americanexpress.com stands.

Do it yourself

Get your whole site audited with a reviewed, ranked fix plan you can hand to your dev, plus 3 months of monitoring. Delivered in 3 business days.

Tell us you want this

We are finishing this service. Say the word and you go first when it opens.

Just want to keep an eye on this page? Starter, $59/mo.

Have us do it

We implement every fix above and re-scan to prove the gain. We scope it on a short call first, so we only take work we can deliver.

Work with us to fix this

See six real sites measured this way

Crawler-view structured data

Entity confidence

We parsed the JSON-LD in the HTML a no-JavaScript crawler receives and checked five properties of the identity it declares. This measures your markup, not any AI system's behavior: nobody outside those systems can observe what they do with a given property, so nothing here is a prediction. Scored separately from your 46.8/100 score.

0/100 Not declared No identity node in the HTML a crawler receives. 0 of 5 signals present

Missing: Identity declaredNo JSON-LD in the crawler-view HTML, so there is no identity node to read. Add an Organization block with a name and an absolute url.
Missing: External identifiers (sameAs)Measured on the identity node, and no identity node was found. Declare one first, then add sameAs URLs to it.
Missing: Stable identifier (@id)Measured on the identity node, and no identity node was found. Declare one first, then give it an absolute @id.
Missing: Logo declaredMeasured on the identity node, and no identity node was found. Declare one first, then add logo as a full https URL.
Missing: Category declaredMeasured on the identity node, and no identity node was found. Declare one first, then state a category as a specific type, a standard industry code, or a resolvable additionalType URL.

Starting point for your identity block

Built from this scan: the URL we resolved, plus one property for each signal above that we did not find. Every REPLACE_ value is a placeholder, so edit them before you ship this. We do not guess names, logos, profile links or categories, so nothing here is invented.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.americanexpress.com/#organization",
  "name": "REPLACE_WITH_YOUR_ORGANIZATION_NAME",
  "url": "https://www.americanexpress.com/",
  "logo": "REPLACE_WITH_AN_ABSOLUTE_HTTPS_URL_TO_YOUR_LOGO",
  "sameAs": [
    "REPLACE_WITH_A_URL_THAT_IDENTIFIES_THE_SAME_ENTITY"
  ],
  "additionalType": "REPLACE_WITH_A_CATEGORY_URL_OR_DELETE_THIS_LINE"
}
</script>

What each signal measures, the weights, and the sample behind them: the methodology page.

llms.txt This site serves one

This site serves an llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Keywords and prompts

Derive the questions people ask AI assistants where this page could be the answer, scored by how much of each the page actually covers, then test whether a named model brings the brand up at all. The scan you are reading is free and anonymous; this check asks a real model live, so it asks for an email.

Not measured on this run

What a paid plan adds for this page

These four tools run on americanexpress.com on any paid plan. They are listed as capabilities, not as a preview: none of it has been measured for this report, so nothing is shown. Everything above stays free.

Locked
Prompt tracking over time

Your prompt set re-run every week with the history kept, the competitors models name instead, and 10 prompts per run.
Locked
Score history

Every past score for this page in one dated chart, linked back to the report behind each point.
Locked
Whole-site audit

Every page on americanexpress.com checked and ranked worst first, with a CSV.
Locked
API and MCP

Run this same check from your own code, or from Claude and ChatGPT.

Starter is $59/mo and watches 1,000 pages across 10 sites. Nothing on this report is withheld to sell it. See what a plan adds

Keep americanexpress.com readable to AI

This report is a snapshot. Parity regressions are silent, because nothing looks wrong in a browser, so the way they get caught is a re-check after every deploy rather than a person remembering to look.

Free: get told if it slips

AI visibility drops silently after a redeploy or a CDN tweak. Get one email if americanexpress.com drops, plus a weekly summary either way. No spam.

Free tier watches 25 pages across 3 sites, re-checked weekly, with a drift alert when a page drops more than 6 points.

Starter · $59/mo

Or find out before your customers do

We tell you what broke, and what it cost you. Not just that a number moved: the words that stopped reaching crawlers, the crawler that lost access, and the likely reason.
Every week, on this page and up to 1,000 more, with the history to show when it happened
See the AI prompts this page could answer, and the keyword angles you are missing
Audit your whole site: every page checked, worst first, with a CSV
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See plans and pricing

Keep this report

The link is the report; nothing is gated behind this. If you want it in your inbox to forward or find again, we will send it.

ChatGPT sees 23% of this page

Passages an AI crawler never receives

Why a crawler does not get this, and the fix

Where this score comes from

See if AI recommends you

Do this first

What to know about this measurement 2 notes on what was and was not measured

The rendered page How this page looked in a real browser at scan time

Bot access matrix 8 of 15 AI crawlers worth a look, none blocked in a way that costs you

AI-readiness checklist 6 of 7 basics in place

What is holding you back, worst first

Main content is invisible to AI crawlers

Server-level blocking of AI crawler user agents

No structured data in the initial HTML

Page does not have exactly one H1

URL redirects off the original domain