Public AI visibility report
amazon.com
Measured facts
| AI readability score | 52/100 (grade D) |
|---|---|
| Prose parity, crawler against browser | 71% |
| Retrievability | 71% |
| Crawler access | 20% |
| Structure | 77% |
| Structured data | 0% |
| Page title | pass |
| Meta description | pass |
| Exactly one H1 | fail |
| Canonical link | pass |
| Heading coverage | pass |
| No wall of text | pass |
| llms.txt | fail |
| Words an AI crawler received | 372 |
| Words a browser rendered | 551 |
| Named AI crawlers allowed by robots.txt | 3 of 15 |
| Schema types in the crawler's HTML | none |
| Redirects before the page | 1 |
What the scan found on amazon.com
- An AI crawler requesting amazon.com received 372 words of main text, against 551 in a browser, a prose parity of 71%.
- robots.txt blocks AI search crawlers. OAI-SearchBot: Disallow: /; Claude-SearchBot: Disallow: /; PerplexityBot: Disallow: /
- Part of the rendered content is missing from the initial HTML. 29% of the rendered main content is missing from the initial HTML.
- robots.txt blocks AI assistant user agents. ChatGPT-User: Disallow: /; Claude-User: Disallow: /; Perplexity-User: Disallow: /
- Different content served to AI crawler user agents. Meta-ExternalAgent, CCBot received HTTP 200 with a different body than the baseline fetch.
- No structured data in the initial HTML. No JSON-LD blocks in the initial HTML.
- Page does not have exactly one H1. Found 0 H1 elements in the initial HTML.
- No llms.txt. No llms.txt at the site root.
- URL redirects off the original domain. amazon.com redirected to www.amazon.com (1 hop(s)).
- robots.txt on amazon.com blocks GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Google-Extended, Meta-ExternalAgent, Bytespider, CCBot.
- The homepage HTML is missing or failing: exactly one h1, llms.txt.
- No structured data was found in the HTML amazon.com serves to crawlers.
- The address redirected 1 time before the page loaded.
Top 3 issues
- robots.txt blocks AI search crawlers. Allow the AI search crawlers you want citations from (they fetch to answer user queries, not to train).
- Part of the rendered content is missing from the initial HTML. Identify client-only components holding copy that matters and move them to server rendering.
- robots.txt blocks AI assistant user agents. Assistant user agents fetch on behalf of a human asking about you; blocking them removes you from those answers.
How to fix them: the fix guides by platform , or the full report with the evidence.
Scan again
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Pages are listed for search only when the scan is graded, carries at least 8 measured facts and 150 words of findings about this domain, and is under 90 days old. How the scan works.