Scanned page

https://www.amazon.com/

scanned 4 Nov 2026, 02:19 UTC

Requested https://amazon.com/, graded at the address above. 1 redirect followed.

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AI Visibility Score Grade D

52/ 100

  • Prose Parity 35.5
  • Crawler access 5
  • Structure 11.5
  • Structured data 0
  • Not earned 48

GPTBot is blocked on this site

372 of 551 rendered words reach a crawler that does not run JavaScript. 143 never arrive.

See what to fix first Keep this page watched

What an AI crawler gets 372 words 
Get what you need fast
Free delivery on millions of items
Join Prime Shipping
Terms apply.
Terms apply.
Shop holiday faves
Our Top 100+ gifts for her
Save on cold-weather looks
Winter styles from $7
Deals on stylish gifts
Up to 40% off clothing & more
Great prices on gifts for kids
For your cozy crew
Shop matching family PJs
Careers
Amazon Newsletter
About Amazon
Accessibility
Sustainability
Press Center
Investor Relations
Amazon Devices
Amazon Science
Sell on Amazon
Sell apps on Amazon
Supply to Amazon
Protect & Build Your Brand
Become an Affiliate
Become a Delivery Driver
Start a Package Del...
Show all 372 words 
Get what you need fastFree delivery on millions of itemsJoin Prime ShippingTerms apply.Terms apply.Shop holiday favesOur Top 100+ gifts for herSave on cold-weather looksWinter styles from $7Deals on stylish giftsUp to 40% off clothing & moreGreat prices on gifts for kidsFor your cozy crewShop matching family PJsCareersAmazon NewsletterAbout AmazonAccessibilitySustainabilityPress CenterInvestor RelationsAmazon DevicesAmazon ScienceSell on AmazonSell apps on AmazonSupply to AmazonProtect & Build Your BrandBecome an AffiliateBecome a Delivery DriverStart a Package Delivery BusinessAdvertise Your ProductsSelf-Publish with UsBecome an Amazon Hub Partner›See More Ways to Make MoneyAmazon VisaAmazon Store CardAmazon Secured CardAmazon Business CardShop with PointsCredit Card MarketplaceReload Your BalanceGift CardsAmazon Currency ConverterYour AccountYour OrdersShipping Rates & PoliciesAmazon PrimeReturns & ReplacementsManage Your Content and DevicesRecalls and Product Safety AlertsRegistry & Gift ListHelpAmazon MusicStream millionsof songsAmazon AdsReach customerswherever theyspend their time6pmScore dealson fashion brandsAbeBooksBooks, art& collectiblesACXAudiobook PublishingMade EasySell on AmazonStart a Selling AccountVeeqoShipping SoftwareInventory ManagementAmazon BusinessEverything ForYour BusinessAmazon FreshGroceries & MoreRight To Your DoorAmazonGlobalShip OrdersInternationallyHome ServicesExperienced ProsHappiness GuaranteeAmazon Web ServicesScalable CloudComputing ServicesAudibleListen to Books & OriginalAudio PerformancesBox Office MojoFind MovieBox Office DataGoodreadsBook reviews& recommendationsIMDbMovies, TV& CelebritiesIMDbProGet Info EntertainmentProfessionals NeedKindle Direct PublishingIndie Digital & Print PublishingMade EasyAmazon PhotosUnlimited Photo StorageFree With PrimePrime Video DirectVideo DistributionMade EasyShopbopDesignerFashion BrandsAmazon ResaleGreat Deals onQuality Used ProductsWhole Foods MarketAmerica’s HealthiestGrocery StoreWoot!Deals andShenanigansZapposShoes &ClothingRingSmart HomeSecurity Systemseero WiFiStream 4K Videoin Every RoomBlinkSmart Securityfor Every HomeNeighbors AppReal-Time Crime& Safety AlertsPillPackPharmacy SimplifiedAmazon RenewedRefurbished techyou can trustConditions of UsePrivacy NoticeConsumer Health Data Privacy DisclosureYour Ads Privacy Choices
What your browser renders 551 words 
Gifts for a better home
Video Player is loading.
PlayUnmutecaptions off
Beginning of dialog window. Escape will cancel and close the window.
TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-Transparent
BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparent
WindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaque
Font Size50%75%100%125%150%175%200%300%400%
Text Edge StyleNoneRaisedDepressedUniformDropshadow
Font FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace Se...
Show all 551 words 
Gifts for a better homeVideo Player is loading.PlayUnmutecaptions offBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.SponsoredGet what you need fastFree delivery on millions of itemsJoin Prime ShippingTerms apply.Terms apply.Shop holiday favesOur Top 100+ gifts for herSave on cold-weather looksWinter styles from $7Video Player is loading.PlayBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.Deals on stylish giftsUp to 40% off clothing & moreGreat prices on gifts for kidsVideo Player is loading.PlayBeginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.See personalized recommendationsCareersAmazon NewsletterAbout AmazonAccessibilitySustainabilityPress CenterInvestor RelationsAmazon DevicesAmazon ScienceSell on AmazonSell apps on AmazonSupply to AmazonProtect & Build Your BrandBecome an AffiliateBecome a Delivery DriverStart a Package Delivery BusinessAdvertise Your ProductsSelf-Publish with UsBecome an Amazon Hub Partner›See More Ways to Make MoneyAmazon VisaAmazon Store CardAmazon Secured CardAmazon Business CardShop with PointsCredit Card MarketplaceReload Your BalanceGift CardsAmazon Currency ConverterYour AccountYour OrdersShipping Rates & PoliciesAmazon PrimeReturns & ReplacementsManage Your Content and DevicesRecalls and Product Safety AlertsRegistry & Gift ListHelpAmazon MusicStream millionsof songsAmazon AdsReach customerswherever theyspend their time6pmScore dealson fashion brandsAbeBooksBooks, art& collectiblesACXAudiobook PublishingMade EasySell on AmazonStart a Selling AccountVeeqoShipping SoftwareInventory ManagementAmazon BusinessEverything ForYour BusinessAmazon FreshGroceries & MoreRight To Your DoorAmazonGlobalShip OrdersInternationallyHome ServicesExperienced ProsHappiness GuaranteeAmazon Web ServicesScalable CloudComputing ServicesAudibleListen to Books & OriginalAudio PerformancesBox Office MojoFind MovieBox Office DataGoodreadsBook reviews& recommendationsIMDbMovies, TV& CelebritiesIMDbProGet Info EntertainmentProfessionals NeedKindle Direct PublishingIndie Digital & Print PublishingMade EasyAmazon PhotosUnlimited Photo StorageFree With PrimePrime Video DirectVideo DistributionMade EasyShopbopDesignerFashion BrandsAmazon ResaleGreat Deals onQuality Used ProductsWhole Foods MarketAmerica’s HealthiestGrocery StoreWoot!Deals andShenanigansZapposShoes &ClothingRingSmart HomeSecurity Systemseero WiFiStream 4K Videoin Every RoomBlinkSmart Securityfor Every HomeNeighbors AppReal-Time Crime& Safety AlertsPillPackPharmacy SimplifiedAmazon RenewedRefurbished techyou can trustConditions of UsePrivacy NoticeConsumer Health Data Privacy DisclosureYour Ads Privacy Choices

26% of this page's content never reaches an AI crawler.

143 words of the 551 a browser renders never reach an AI crawler. An assistant answering a question about this page never sees them.

Both panels are the main text of the same page, counted the same way and fetched twice at the same moment: once as an AI crawler asks for it, with no JavaScript, and once in a real browser. Both panels open to the full text. Text only one side has is highlighted.

Passages an AI crawler never receives

  • 11 words Beginning of dialog window. Escape will cancel and close the window. about +1 on the score
  • 11 words Beginning of dialog window. Escape will cancel and close the window. about +1 on the score
  • 11 words Beginning of dialog window. Escape will cancel and close the window. about +1 on the score
  • 10 words Font Size50%75%100%125%150%175%200%300%400% about +0.9 on the score
  • 10 words Font Size50%75%100%125%150%175%200%300%400% about +0.9 on the score

14 further passages are highlighted in the browser panel above.

Longest first. A passage counts as missing when its text appears nowhere in the HTML a crawler receives, so a block that merely moved is not listed. Lines under 4 words are not judged either way, because a match on "Get Started" would be chance rather than evidence.

Why a crawler does not get this, and the fix

The version of your page an AI crawler receives is missing chunks that visitors see, because some sections only load after the browser does extra work the crawler never performs.

The fix Identify client-only components holding copy that matters and move them to server rendering.

Full impact and the evidence from your page

Where this score comes from

Four weighted parts, and the arithmetic is on the page. Nothing here is rounded in your favour, and anything the scan could not measure says so rather than being folded in as a guess.

AI crawlers get an incomplete version of this page.

A critical issue is holding this page back. The grade above does not tell the whole story: start with the critical item below.

Part Weight Measured Points
Prose Parity 50% 71% 35.5
Crawler access 25% 20% 5
Structure 15% 77% 11.5
Structured data 10% 0% 0
35.5 + 5 + 11.5 + 0 52 Read the methodology

Retrievability, measured at 71%, sits beside the score rather than inside it: it checks whether the rendered words can be recovered from the crawler's HTML at all, including from JSON data blocks, and it informs the findings below without adding points.

This page scores higher than 18% of the 1,175 sites we have measured. That puts it in the bottom quarter. See the index.

Not indexed; share this link freely. Save it as a PDF with your browser's print (Cmd or Ctrl + P) for a client-ready copy.

This homepage is 28 points short of the 80 that unlocks a score badge. Do this first lists the quickest fixes; scan again once they are live.

See if AI recommends you

We ask one AI engine three questions a buyer would ask about your kind of business, and show you whether amazon.com is named, who is named instead, and the sources it cites. Free, one per email.

We use the email only to send that one link and to keep it to one free check per address.

Your next move

Do this first

8 things are holding this page back. These are the 3 worth doing first, in order.

  1. Critical robots.txt blocks AI search crawlers

    Allow the AI search crawlers you want citations from (they fetch to answer user queries, not to train).

    The crawlers that feed AI search results skip you, so you cannot appear as a cited source when people ask AI about your market.

    See the evidence for this robots_block_search

    +10

  2. Major Part of the rendered content is missing from the initial HTML

    Identify client-only components holding copy that matters and move them to server rendering.

    AI assistants get a partial picture of your business, so key offers, proof points or answers can be absent when a buyer asks about you and a competitor with a complete page gets recommended instead.

    See the evidence for this partial_parity

    up to +14.5

  3. Major robots.txt blocks AI assistant user agents

    Assistant user agents fetch on behalf of a human asking about you; blocking them removes you from those answers.

    When a buyer asks an assistant about your business, it cannot fetch your page and answers from other sources instead.

    See the evidence for this robots_block_assistants

    +10

5 more findings below, ranked the same way.

Estimated gain is the sub-score arithmetic applied to this page, not a prediction about citations. Clearing the first item alone would move this page from 52 to 62, a C.

Fixed something? Prove it.

We re-measure this page now and show the before and after side by side, including the parts that did not move. One re-check per report.

See how you stack up: compare amazon.com against a competitor.

What to know about this measurement 3 notes on what was and was not measured

  • The network never went quiet, so the page was captured on the load event instead.
  • robots.txt disallows AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot): -0.4
  • robots.txt disallows AI assistant user agents (ChatGPT-User, Claude-User, Perplexity-User): -0.4

The rendered page How this page looked in a real browser at scan time

Rendered screenshot of amazon.com
How the page looked in a real browser at scan time. The measurements come from the extracted text above, not from this image.

Bot access matrix 6 of 15 AI crawlers blocked in a way that costs you

Every AI crawler we track, and what your site does when it asks for this page. Turning a model training crawler away is a choice, not a fault, so those are marked apart from the blocks that cost you score.

  • 6 blocked in a way that costs you
  • 2 worth a look
  • 4 your choice, or not tested
  • 3 can reach this page

6 of 15 AI crawlers cannot get your content: OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User and 2 more. Start there.

  • 3 / 15 named crawler tokens allowed in robots.txt
  • 12 / 12 live probes got the page (HTTP 2xx)
  • 3 rule-only or not probed, so no server response to read

Reaching a page is not the same as reading it. The crawlers marked allowed here are let in and receive the same HTML a browser gets, but on this page that HTML is a near-empty shell until JavaScript runs. What they can actually read is scored separately: see Part of the rendered content is missing from the initial HTML below.

Crawler Purpose Status robots.txt Server response
OAI-SearchBot OpenAI Purpose AI search Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
ChatGPT-User OpenAI Purpose Assistant Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
Claude-SearchBot Anthropic Purpose AI search Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
Claude-User Anthropic Purpose Assistant Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
PerplexityBot Perplexity Purpose AI search Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
Perplexity-User Perplexity Purpose Assistant Blocked, costs you robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
Meta-ExternalAgent Meta Purpose Training Different page served robots.txtdisallowed by Disallow: / Server responsedifferent page served (HTTP 200)
CCBot Common Crawl Purpose Training Different page served robots.txtdisallowed by Disallow: / Server responsedifferent page served (HTTP 200)
GPTBot OpenAI Purpose Training Blocked by choice robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
ClaudeBot Anthropic Purpose Training Blocked by choice robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
Google-Extended Google Purpose Training Blocked by choice robots.txtdisallowed by Disallow: / Server responseno request user agent exists to test
Bytespider ByteDance Purpose Training Blocked by choice robots.txtdisallowed by Disallow: / Server responsesame page served (HTTP 202)
3 other crawlers reach this page normally. Show them
Crawler Purpose Status robots.txt Server response
anthropic-ai Anthropic Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
Applebot-Extended Apple Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
Amazonbot Amazon Purpose Training Reaches your page robots.txtallowed Server responsesame page served (HTTP 202)
  • Blocked, costs you

    Your robots.txt tells this crawler not to read the page, and this crawler feeds live AI answers rather than model training. That block costs Access score and appears in the fix list below.

  • Different page served

    This crawler's user agent received a page whose text does not match the one an ordinary visitor gets. The scan flags it rather than pricing it, so confirm the difference is intentional: AI and search engines treat unexplained mismatches as cloaking.

  • Blocked by choice

    Your robots.txt tells this crawler not to read the page. This one only collects pages for model training, so the block costs you nothing here: it keeps your content out of training sets and does not affect whether AI can answer questions about you today.

  • Allowed

    Your robots.txt allows this token. It is a robots.txt token only: it sends no user agent of its own, so there is no server response to test and none is implied.

  • Reaches your page

    Your robots.txt allows this crawler and your server returned it the same page it returns to a browser. This measures access, not content: whether that HTML is readable without JavaScript is a separate check, scored as retrievability when the page can be graded.

AI-readiness checklist 5 of 7 basics in place

The page basics an assistant needs, checked against what an AI crawler receives rather than the rendered page. These feed the Structure part of the score above.

  • Title tag The page has a title, which is the first thing an assistant names it by. Pass
  • Meta description A meta description is present, which is the summary an assistant may quote. Pass
  • One H1 heading Not exactly one H1. A crawler reads the page subject from its single H1; use one. Needs work
  • Canonical URL A canonical link tells a crawler which URL is the real one. Pass
  • Heading coverage Headings cover the content, so a crawler can index it by section. Pass
  • No wall of text No single block is too long to parse cleanly. Pass
  • llms.txt No llms.txt. It is informational only, a nice-to-have rather than a ranking factor. Needs work
  • Structured data No JSON-LD structured data found. It is how AI reads your identity and content type; the entity section below has a copy-paste starting point. Needs work

What is holding you back, worst first

Ranked by severity, worst first. Start at the top: fix the critical items and the rest compounds.

Major

Part of the rendered content is missing from the initial HTML

partial_parity up to +14.5

AI assistants get a partial picture of your business, so key offers, proof points or answers can be absent when a buyer asks about you and a competitor with a complete page gets recommended instead.

What this means for you

The version of your page an AI crawler receives is missing chunks that visitors see, because some sections only load after the browser does extra work the crawler never performs.

The fix, technically

Identify client-only components holding copy that matters and move them to server rendering.

Evidence from your page29% of the rendered main content is missing from the initial HTML.

Fix the rendering gap. We move the content AI engines miss into the initial HTML: server rendering, static generation, or hydration restructuring, measured before and after with this scanner.

Get a rendering audit
Major

robots.txt blocks AI assistant user agents

robots_block_assistants +10

When a buyer asks an assistant about your business, it cannot fetch your page and answers from other sources instead.

What this means for you

Your site turns away the AI tools that look you up live when someone asks a question about you.

The fix, technically

Assistant user agents fetch on behalf of a human asking about you; blocking them removes you from those answers.

Evidence from your pageChatGPT-User: Disallow: /; Claude-User: Disallow: /; Perplexity-User: Disallow: /

Major

Different content served to AI crawler user agents

cloaking_suspected

AI engines may distrust the mismatch and drop you, and the version they do read may not reflect what you actually offer.

What this means for you

Your site shows AI crawlers a different version of the page than the one real visitors see.

The fix, technically

The server returns a different page body to AI crawler user agents. Verify this is intentional; cloaking risks exclusion.

Evidence from your pageMeta-ExternalAgent, CCBot received HTTP 200 with a different body than the baseline fetch.

Major

No structured data in the initial HTML

no_schema up to +10

AI assistants are left to infer what you do and routinely favor competitors whose facts are stated in a form they can read.

What this means for you

Your pages do not include a plain, labeled list of your core business facts that AI systems can read directly.

The fix, technically

Add JSON-LD (Organization plus the types matching your content) server-side.

Evidence from your pageNo JSON-LD blocks in the initial HTML.

Ship structured data that parses. We add server-rendered JSON-LD with the required properties for your content types, validated by the same checker that graded this page.

Get schema implemented
Minor

Page does not have exactly one H1

h1_count +2.3

AI crawlers can misread the page's main subject, weakening how confidently they match it to the questions buyers actually ask.

What this means for you

Your page is missing a single clear main heading that says what it is about, or it has several competing ones.

The fix, technically

Use a single H1 stating what the page is about.

Evidence from your pageFound 0 H1 elements in the initial HTML.

Make the page extraction friendly. Titles, headings, and block structure decide how retrieval systems chunk and quote you. We restructure pages so the right passages surface.

Get a structure pass
Minor

No llms.txt

no_llms_txt +1.2

A handful of assistants will read this file if it exists, so adding it gives you a small extra chance of being understood correctly at no cost, though most tools ignore it today.

What this means for you

Your site does not include the optional plain-text guide that some AI assistants look for to understand what your business is about.

The fix, technically

Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Evidence from your pageNo llms.txt at the site root.

Minor

URL redirects off the original domain

offsite_redirect

The scores here describe that other site, so your own page is not the one AI is reading about you.

What this means for you

The web address you entered sends visitors to a different website.

The fix, technically

The scanned URL redirects to a different domain; scores describe the final target.

Evidence from your pageamazon.com redirected to www.amazon.com (1 hop(s)).

Two ways to fix what this found

You are not guessing at this. Across 1,175 sites in our live AI Visibility Index, the average score is 74/100. This report shows exactly where amazon.com stands.

Do it yourself

Get your whole site audited with a reviewed, ranked fix plan you can hand to your dev, plus 3 months of monitoring. Delivered in 3 business days.

Tell us you want this

We are finishing this service. Say the word and you go first when it opens.

Just want to keep an eye on this page? Starter, $59/mo.

Have us do it

We implement every fix above and re-scan to prove the gain. We scope it on a short call first, so we only take work we can deliver.

Work with us to fix this

See six real sites measured this way

Crawler-view structured data

Entity confidence

We parsed the JSON-LD in the HTML a no-JavaScript crawler receives and checked five properties of the identity it declares. This measures your markup, not any AI system's behavior: nobody outside those systems can observe what they do with a given property, so nothing here is a prediction. Scored separately from your 52/100 score.

0/100 Not declared No identity node in the HTML a crawler receives. 0 of 5 signals present
  • Identity declaredNo JSON-LD in the crawler-view HTML, so there is no identity node to read. Add an Organization block with a name and an absolute url.
  • External identifiers (sameAs)Measured on the identity node, and no identity node was found. Declare one first, then add sameAs URLs to it.
  • Stable identifier (@id)Measured on the identity node, and no identity node was found. Declare one first, then give it an absolute @id.
  • Logo declaredMeasured on the identity node, and no identity node was found. Declare one first, then add logo as a full https URL.
  • Category declaredMeasured on the identity node, and no identity node was found. Declare one first, then state a category as a specific type, a standard industry code, or a resolvable additionalType URL.

Starting point for your identity block

Built from this scan: the URL we resolved, plus one property for each signal above that we did not find. Every REPLACE_ value is a placeholder, so edit them before you ship this. We do not guess names, logos, profile links or categories, so nothing here is invented. 

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.amazon.com/#organization",
  "name": "REPLACE_WITH_YOUR_ORGANIZATION_NAME",
  "url": "https://www.amazon.com/",
  "logo": "REPLACE_WITH_AN_ABSOLUTE_HTTPS_URL_TO_YOUR_LOGO",
  "sameAs": [
    "REPLACE_WITH_A_URL_THAT_IDENTIFIES_THE_SAME_ENTITY"
  ],
  "additionalType": "REPLACE_WITH_A_CATEGORY_URL_OR_DELETE_THIS_LINE"
}
</script>

What each signal measures, the weights, and the sample behind them: the methodology page.

llms.txt This site serves none

This site serves no llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Keywords and prompts

Derive the questions people ask AI assistants where this page could be the answer, scored by how much of each the page actually covers, then test whether a named model brings the brand up at all. The scan you are reading is free and anonymous; this check asks a real model live, so it asks for an email.

Not measured on this run

What a paid plan adds for this page

These four tools run on amazon.com on any paid plan. They are listed as capabilities, not as a preview: none of it has been measured for this report, so nothing is shown. Everything above stays free.

  • Locked

    Prompt tracking over time

    Your prompt set re-run every week with the history kept, the competitors models name instead, and 10 prompts per run.

  • Locked

    Score history

    Every past score for this page in one dated chart, linked back to the report behind each point.

  • Locked

    Whole-site audit

    Every page on amazon.com checked and ranked worst first, with a CSV.

  • Locked

    API and MCP

    Run this same check from your own code, or from Claude and ChatGPT.

Starter is $59/mo and watches 1,000 pages across 10 sites. Nothing on this report is withheld to sell it. See what a plan adds

Keep amazon.com readable to AI

This report is a snapshot. Parity regressions are silent, because nothing looks wrong in a browser, so the way they get caught is a re-check after every deploy rather than a person remembering to look.

Free: get told if it slips

AI visibility drops silently after a redeploy or a CDN tweak. Get one email if amazon.com drops, plus a weekly summary either way. No spam.

Free tier watches 25 pages across 3 sites, re-checked weekly, with a drift alert when a page drops more than 6 points.

Starter · $59/mo

Or find out before your customers do

  • We tell you what broke, and what it cost you. Not just that a number moved: the words that stopped reaching crawlers, the crawler that lost access, and the likely reason.
  • Every week, on this page and up to 1,000 more, with the history to show when it happened
  • See the AI prompts this page could answer, and the keyword angles you are missing
  • Audit your whole site: every page checked, worst first, with a CSV
  • Your API + MCP key for code, Claude, and ChatGPT
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