Public AI visibility report
airbnb.com
Measured facts
| AI readability score | 38/100 (grade F) |
|---|---|
| Prose parity, crawler against browser | 0% |
| Retrievability | 0% |
| Crawler access | 80% |
| Structure | 92% |
| Structured data | 40% |
| Page title | pass |
| Meta description | pass |
| Exactly one H1 | pass |
| Canonical link | pass |
| Heading coverage | pass |
| No wall of text | pass |
| llms.txt | fail |
| Words an AI crawler received | 376 |
| Words a browser rendered | 971 |
| Named AI crawlers allowed by robots.txt | 12 of 15 |
| Schema types in the crawler's HTML | WebSite |
| Redirects before the page | 1 |
What the scan found on airbnb.com
- An AI crawler requesting airbnb.com received 376 words of main text, against 971 in a browser, a prose parity of 0%.
- Main content is invisible to AI crawlers. Only 0% of the rendered main content exists in the initial HTML (971 rendered tokens vs 531 raw tokens).
- Server-level blocking of AI crawler user agents. GPTBot got HTTP 403; OAI-SearchBot got HTTP 403; ChatGPT-User got HTTP 403; ClaudeBot got HTTP 403; Claude-SearchBot got HTTP 403; Claude-User got HTTP 403; PerplexityBot got HTTP 403; Perplexity-User got HTTP 403; Meta-ExternalAgent got HTTP 403; Bytespider got HTTP 403; CCBot got HTTP 403; Amazonbot got HTTP 403. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.
- No llms.txt. No llms.txt at the site root.
- URL redirects off the original domain. airbnb.com redirected to www.airbnb.com (1 hop(s)).
- Structured data uses no recognized business type. types found: WebSite
- robots.txt on airbnb.com blocks GPTBot, ClaudeBot, Applebot-Extended.
- The homepage HTML is missing or failing: llms.txt.
- Structured data in the crawler's HTML: WebSite.
- The address redirected 1 time before the page loaded.
Top 3 issues
- Main content is invisible to AI crawlers. Server-side render or statically generate the page so the main content ships in the initial HTML.
- Server-level blocking of AI crawler user agents. Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.
- No llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.
How to fix them: the fix guides by platform , or the full report with the evidence.
Scan again
Changed something? A new scan takes about a minute and updates this page.
Scan airbnb.com againThis homepage is 42 points short of the 80 that unlocks a score badge. Do this first lists the quickest fixes; scan again once they are live.
Is this your site?
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Pages are listed for search only when the scan is graded, carries at least 8 measured facts and 150 words of findings about this domain, and is under 90 days old. How the scan works.