Scanned page

https://www.airbnb.com/

scanned 3 Nov 2026, 02:19 UTC

Requested https://airbnb.com/, graded at the address above. 1 redirect followed.

Not your site? See what AI can read on yours. Scan your site free
AI Visibility Score Grade F

38/ 100

  • Prose Parity 0.2
  • Crawler access 20
  • Structure 13.8
  • Structured data 4
  • Not earned 62

GPTBot is blocked on this site

376 of 971 rendered words reach a crawler that does not run JavaScript. 506 never arrive.

See what to fix first Keep this page watched

What an AI crawler gets 376 words
Airbnb homepage
Inspiration for future getaways
Tenby Cottage rentals
Istanbul Flat rentals
Poole Holiday rentals
Leicester Pet-friendly rentals
Bristol Holiday rentals
Lincoln Holiday rentals
Chester Cottage rentals
Marbella Cottage rentals
Nottingham Pet-friendly rentals
Birmingham House rentals
Paris Pet-friendly rentals
Show more
Verona House rentals
Playa de las Américas Pet-friendly rentals
London Cabin rentals
Nice House rentals
Athens Holiday rentals
Benalmádena Villa rentals
Lake District National Park Cottage rentals
Costa del Sol Serviced apartment rentals
Seville Holiday rentals
St...
Show all 376 words
Airbnb homepageInspiration for future getawaysTenby Cottage rentalsIstanbul Flat rentalsPoole Holiday rentalsLeicester Pet-friendly rentalsBristol Holiday rentalsLincoln Holiday rentalsChester Cottage rentalsMarbella Cottage rentalsNottingham Pet-friendly rentalsBirmingham House rentalsParis Pet-friendly rentalsShow moreVerona House rentalsPlaya de las Américas Pet-friendly rentalsLondon Cabin rentalsNice House rentalsAthens Holiday rentalsBenalmádena Villa rentalsLake District National Park Cottage rentalsCosta del Sol Serviced apartment rentalsSeville Holiday rentalsSt Ives Holiday rentalsScarborough Cottage rentalsValencia Holiday rentalsMorzine Flat rentalsFalmouth Cottage rentalsNewcastle upon Tyne Serviced apartment rentalsLiverpool Serviced apartment rentalsCoventry Serviced apartment rentalsDubai Pet-friendly rentalsCheltenham Cottage rentalsManchester Cabin rentalsBarcelona Villa rentalsTignes Holiday rentalsNorthampton Holiday rentalsPlaya Blanca Flat rentalsBowness-on-Windermere Holiday rentalsBruges Holiday rentalsChamonix Pet-friendly rentalsPorto Serviced apartment rentalsRome Pet-friendly rentalsDublin Pet-friendly rentalsSnowdonia / Eryri National Park Cabin rentalsBath Cottage rentalsPuerto del Carmen Flat rentalsNew York City Flat rentalsFunchal House rentalsIsle of Skye Villa rentalsTromsø Cabin rentalsCorralejo Flat rentalsAmsterdam Cabin rentalsNorwich Cottage rentalsInverness Cottage rentalsLlandudno Flat rentalsMargate Flat rentalsOxford Pet-friendly rentalsCosta Adeje Villa rentalsBrussels House rentalsAgadir Serviced apartment rentalsGlasgow Holiday rentalsWindsor Flat rentalsGloucester Cabin rentalsSydney Flat rentalsKeswick Pet-friendly rentalsBelfast Pet-friendly rentalsCambridge House rentalsCardiff Serviced apartment rentalsDerby Cabin rentalsMadrid House rentalsAmbleside Holiday rentalsHastings Cabin rentalsCape Town Pet-friendly rentalsHarrogate Cottage rentalsWeymouth Holiday rentalsAlicante Cottage rentalsWhitby House rentalsMajorca Flat rentalsCopenhagen House rentalsBlackpool Cottage rentalsExeter Holiday rentalsPerth Pet-friendly rentalsBournemouth Serviced apartment rentalsSheffield Pet-friendly rentalsReading Pet-friendly rentalsDurham Holiday rentalsMálaga Serviced apartment rentalsAnglesey Cottage rentalsWinchester Cottage rentalsPeak District National Park Cottage rentalsTenerife Holiday rentalsStratford-upon-Avon Cabin rentalsFlorence Villa rentalsLos Angeles House rentalsPaphos Serviced apartment rentalsTirana House rentalsAberdeen Cabin rentalsCanterbury House rentalsBudapest Pet-friendly rentalsYork Pet-friendly rentalsPlymouth Serviced apartment rentalsShow moreShow moreShow moreShow moreShow moreShow more
What your browser renders 971 words
Airbnb homepage
Explore experiences nearby
8 of 8 items showing
Food tours
Art workshops
Outdoors
Tastings
Landmarks
Cooking
Water sports
Cultural tours
Popular homes in Seattle
7 of 9 items showing
__
Guest favorite
Guest favorite
Apartment in Queen Anne
$528
for 2 nights
$528 for 2 nights
, · 4.87 out of 5 average rating4.87
Guest favorite
Guest favorite
Home in Capitol Hill
$701
for 2 nights
$701 for 2 nights
, · 4.92 out of 5 average rating4.92
Guest favorite
Guest favorite
Apartment in Queen Anne
$486
for 2 nights
$486 for 2 nights
, · 4.88 out of 5 average rating4.88
Guest favorite
Guest...
Show all 971 words
Airbnb homepageExplore experiences nearby8 of 8 items showingFood toursArt workshopsOutdoorsTastingsLandmarksCookingWater sportsCultural toursPopular homes in Seattle7 of 9 items showing__Guest favoriteGuest favoriteApartment in Queen Anne$528for 2 nights$528 for 2 nights, · 4.87 out of 5 average rating4.87Guest favoriteGuest favoriteHome in Capitol Hill$701for 2 nights$701 for 2 nights, · 4.92 out of 5 average rating4.92Guest favoriteGuest favoriteApartment in Queen Anne$486for 2 nights$486 for 2 nights, · 4.88 out of 5 average rating4.88Guest favoriteGuest favoriteApartment in Central Area$209for 2 nights$209 for 2 nights, · 4.98 out of 5 average rating4.98Guest favoriteGuest favoriteHome in Downtown Seattle$483for 2 nights$483 for 2 nights, · 4.97 out of 5 average rating4.97Guest favoriteGuest favoriteHome in Magnolia$209for 2 nights$209 for 2 nights, · 4.86 out of 5 average rating4.86Guest favoriteGuest favoriteGuesthouse in Magnolia$338for 2 nights$338 for 2 nights, · 5.0 out of 5 average rating5.0Guest favoriteGuest favoriteTiny home in Beacon Hill$236for 2 nights$236 for 2 nights, · 4.97 out of 5 average rating4.97See allAvailable next month in Maui7 of 9 items showing__Guest favoriteGuest favoriteRoom in Makawao$346for 2 nights$346 for 2 nights, · 5.0 out of 5 average rating5.0Guest favoriteGuest favoriteCondo in Lahaina$388for 2 nights$388 for 2 nights, · 4.93 out of 5 average rating4.93Condo in Kihei$432for 2 nights$432 for 2 nights, · 4.83 out of 5 average rating4.83Guest favoriteGuest favoriteCondo in Wailuku$441for 2 nights$441 for 2 nights, · 4.81 out of 5 average rating4.81Guest favoriteGuest favoriteApartment in Lahaina$904for 2 nights$904 for 2 nights, · 4.98 out of 5 average rating4.98Condo in Kihei$350for 2 nights$350 for 2 nights, · 4.77 out of 5 average rating4.77Guest favoriteGuest favoriteCondo in Wailuku$478for 2 nights$478 for 2 nights, · 4.83 out of 5 average rating4.83Guest favoriteGuest favoriteCondo in Kihei$479for 2 nights$479 for 2 nights, · 4.96 out of 5 average rating4.96See allCheck out homes in Spokane7 of 9 items showing__Guest favoriteGuest favoriteHome in Spokane$547for 2 nights$547 for 2 nights, · 4.97 out of 5 average rating4.97Guest favoriteGuest favoriteHome in Spokane$403for 2 nights$403 for 2 nights, · 4.91 out of 5 average rating4.91Guest favoriteGuest favoriteHome in Spokane$385for 2 nights$385 for 2 nights, · 4.95 out of 5 average rating4.95Guest favoriteGuest favoriteApartment in Spokane$316for 2 nights$316 for 2 nights, · 4.83 out of 5 average rating4.83Guest favoriteGuest favoriteHome in Spokane$526for 2 nights$526 for 2 nights, · 4.83 out of 5 average rating4.83Guest favoriteGuest favoriteHome in Spokane Valley$318for 2 nights$318 for 2 nights, · 5.0 out of 5 average rating5.0Guest favoriteGuest favoriteHome in Airway Heights$559for 2 nights$559 for 2 nights, · 4.99 out of 5 average rating4.99Guest favoriteGuest favoriteHome in Spokane$1,038for 2 nights$1,038 for 2 nights, · 4.99 out of 5 average rating4.99See allInspiration for future getawaysHonolulu House rentalsSan Juan Condo rentalsPortland Vacation rentalsMinneapolis House rentalsGalveston Condo rentalsAmsterdam Apartment rentalsCleveland Monthly RentalsSacramento House rentalsJersey City Monthly RentalsSavannah Vacation rentalsManhattan Condo rentalsKansas City Monthly RentalsCharlotte Apartment rentalsLondon House rentalsAthens House rentalsSanto Domingo Apartment rentalsRichmond Apartment rentalsShow moreMilan Condo rentalsBroken Bow Monthly RentalsTokyo House rentalsSan Diego Apartment rentalsChicago Apartment rentalsWilmington Vacation rentalsKey West Condo rentalsDestin Apartment rentalsSt. Petersburg Villa rentalsOahu Condo rentalsDaytona Beach Villa rentalsMemphis House rentalsOcean City Vacation rentalsDubai Vacation rentalsDublin Apartment rentalsOsaka Monthly RentalsSarasota Cabin rentalsBranson Cabin rentalsWest Palm Beach House rentalsFlorida Keys Cottage rentalsSan Antonio House rentalsPocono Mountains House rentalsGulf Shores Cottage rentalsBrooklyn House rentalsRaleigh Apartment rentalsMadrid Condo rentalsCincinnati House rentalsPittsburgh Monthly RentalsDallas Apartment rentalsPhiladelphia House rentalsWashington House rentalsLas Vegas Condo rentalsCartagena Villa rentalsTampa Villa rentalsCorpus Christi Monthly RentalsClearwater Villa rentalsOuter Banks Villa rentalsSalt Lake City Monthly RentalsSedona Vacation rentalsSt. Augustine House rentalsFort Lauderdale Villa rentalsAtlanta Apartment rentalsPorto Villa rentalsVenice Villa rentalsAnaheim Monthly RentalsColumbus Condo rentalsFort Worth Vacation rentalsOklahoma City Apartment rentalsNew York City Vacation rentalsNew Orleans House rentalsNashville House rentalsRome Vacation rentalsPuerto Vallarta Monthly RentalsMiami Beach Vacation rentalsMexico City Condo rentalsHollywood Villa rentalsChattanooga Condo rentalsSt. Louis Vacation rentalsMyrtle Beach Monthly RentalsKauai Vacation rentalsHo Chi Minh City Vacation rentalsDetroit Condo rentalsAlbuquerque Vacation rentalsBarcelona Apartment rentalsKissimmee Apartment rentalsMiami Vacation rentalsSan Jose Vacation rentalsIndianapolis Cabin rentalsLouisville Monthly RentalsBreckenridge Apartment rentalsKyoto Vacation rentalsCharleston Villa rentalsBoston Monthly RentalsSanta Barbara Cabin rentalsHouston Cabin rentalsSouth Lake Tahoe Condo rentalsOrlando Condo rentalsIstanbul Monthly RentalsSanta Fe Villa rentalsKnoxville Monthly RentalsCancún Villa rentalsLos Angeles Condo rentalsShow moreShow moreShow moreShow moreShow moreShow moreShow more

52% of this page's content never reaches an AI crawler.

506 words of the 971 a browser renders never reach an AI crawler. The chance to get cited by AI is very low to near zero.

Both panels are the main text of the same page, counted the same way and fetched twice at the same moment: once as an AI crawler asks for it, with no JavaScript, and once in a real browser. Both panels open to the full text. Text only one side has is highlighted.

Passages an AI crawler never receives

  • 8 words , · 4.87 out of 5 average rating4.87 about +0.4 on the score
  • 8 words , · 4.92 out of 5 average rating4.92 about +0.4 on the score
  • 8 words , · 4.88 out of 5 average rating4.88 about +0.4 on the score
  • 8 words , · 4.98 out of 5 average rating4.98 about +0.4 on the score
  • 8 words , · 4.97 out of 5 average rating4.97 about +0.4 on the score

94 further passages are highlighted in the browser panel above.

Longest first. A passage counts as missing when its text appears nowhere in the HTML a crawler receives, so a block that merely moved is not listed. Lines under 4 words are not judged either way, because a match on "Get Started" would be chance rather than evidence.

Why a crawler does not get this, and the fix

When an AI crawler visits your page it receives a nearly empty shell, because your words only appear after a browser runs the site's code, which crawlers do not do.

The fix Server-side render or statically generate the page so the main content ships in the initial HTML.

Full impact and the evidence from your page

Where this score comes from

Four weighted parts, and the arithmetic is on the page. Nothing here is rounded in your favour, and anything the scan could not measure says so rather than being folded in as a guess.

AI crawlers see little of what your visitors see.

A critical issue is holding this page back. The grade above does not tell the whole story: start with the critical item below.

Part Weight Measured Points
Prose Parity 50% 0% 0.2
Crawler access 25% 80% 20
Structure 15% 92% 13.8
Structured data 10% 40% 4
0.2 + 20 + 13.8 + 4 38 Read the methodology

Retrievability, measured at 0%, sits beside the score rather than inside it: it checks whether the rendered words can be recovered from the crawler's HTML at all, including from JSON data blocks, and it informs the findings below without adding points.

This page scores higher than 9% of the 1,174 sites we have measured. That puts it in the bottom 10 percent. See the index.

Not indexed; share this link freely. Save it as a PDF with your browser's print (Cmd or Ctrl + P) for a client-ready copy.

This homepage is 42 points short of the 80 that unlocks a score badge. Do this first lists the quickest fixes; scan again once they are live.

See if AI recommends you

We ask one AI engine three questions a buyer would ask about your kind of business, and show you whether airbnb.com is named, who is named instead, and the sources it cites. Free, one per email.

We use the email only to send that one link and to keep it to one free check per address.

Your next move

Do this first

5 things are holding this page back. These are the 3 worth doing first, in order.

  1. Critical Main content is invisible to AI crawlers

    Server-side render or statically generate the page so the main content ships in the initial HTML.

    AI assistants cannot see what you sell or say, so when a buyer asks about your kind of business they get told about competitors whose pages are readable and you are left out entirely.

    See the evidence for this csr_blank

    up to +49.8
  2. Major Server-level blocking of AI crawler user agents

    Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.

    AI systems are stopped at the door, so none of your content is available for them to summarize or recommend.

    See the evidence for this ua_enforcement

    +5
  3. Minor No llms.txt

    Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

    A handful of assistants will read this file if it exists, so adding it gives you a small extra chance of being understood correctly at no cost, though most tools ignore it today.

    See the evidence for this no_llms_txt

    +1.2

2 more findings below, ranked the same way.

Estimated gain is the sub-score arithmetic applied to this page, not a prediction about citations. Clearing the first item alone would move this page from 38 to at most 87.8.

Fixed something? Prove it.

We re-measure this page now and show the before and after side by side, including the parts that did not move. One re-check per report.

See how you stack up: compare airbnb.com against a competitor.

What to know about this measurement 2 notes on what was and was not measured

  • A cookie consent overlay (CybotCookiebotDialog) was still present at extraction; some rendered text may sit behind it.
  • server-level blocking observed for GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Meta-ExternalAgent, Bytespider, CCBot, Amazonbot: -0.20 (confidence-scaled)

The rendered page How this page looked in a real browser at scan time

Rendered screenshot of airbnb.com
How the page looked in a real browser at scan time. The measurements come from the extracted text above, not from this image.

Bot access matrix 2 of 15 AI crawlers blocked in a way that costs you

Every AI crawler we track, and what your site does when it asks for this page. Turning a model training crawler away is a choice, not a fault, so those are marked apart from the blocks that cost you score.

  • 2 blocked in a way that costs you
  • 10 worth a look
  • 1 your choice, or not tested
  • 2 can reach this page

2 of 15 AI crawlers cannot get your content: GPTBot, ClaudeBot. Start there.

  • 12 / 15 named crawler tokens allowed in robots.txt
  • 0 / 12 live probes got the page (HTTP 2xx)
  • 3 rule-only or not probed, so no server response to read

Reaching a page is not the same as reading it. The crawlers marked allowed here are let in and receive the same HTML a browser gets, but on this page that HTML is a near-empty shell until JavaScript runs. What they can actually read is scored separately: see Main content is invisible to AI crawlers below.

Bot access matrix: the AI crawlers your robots.txt or your server treats differently.
Crawler Purpose Status robots.txt Server response
GPTBot OpenAI Purpose Training Blocked at your server robots.txtdisallowed by Disallow: / Server responseblocked at the server (HTTP 403)
ClaudeBot Anthropic Purpose Training Blocked at your server robots.txtdisallowed by Disallow: / Server responseblocked at the server (HTTP 403)
OAI-SearchBot OpenAI Purpose AI search Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
ChatGPT-User OpenAI Purpose Assistant Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Claude-SearchBot Anthropic Purpose AI search Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Claude-User Anthropic Purpose Assistant Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
PerplexityBot Perplexity Purpose AI search Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Perplexity-User Perplexity Purpose Assistant Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Meta-ExternalAgent Meta Purpose Training Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Bytespider ByteDance Purpose Training Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
CCBot Common Crawl Purpose Training Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Amazonbot Amazon Purpose Training Server may be blocking this robots.txtallowed Server responseblocked at the server (HTTP 403)
Applebot-Extended Apple Purpose Training Blocked by choice robots.txtdisallowed by Disallow: / Server responseno request user agent exists to test
2 other crawlers reach this page normally. Show them
The AI crawlers that reach this page normally.
Crawler Purpose Status robots.txt Server response
anthropic-ai Anthropic Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
Google-Extended Google Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
  • Blocked at your server

    Your server answered this crawler's user agent with a block instead of the page, and your robots.txt disallows it as well. The two are consistent, but reputable crawlers stop at the server either way and the scan deducts Access score for it. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.

  • Server may be blocking this

    Your robots.txt welcomes this crawler, but your server answered its user agent with a block. Nothing in your rules asked for that, so this is more likely blanket bot defense reacting to our test request than a rule aimed at this crawler, and the scan records it at low confidence. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.

  • Blocked by choice

    Your robots.txt tells this crawler not to read the page. This one only collects pages for model training, so the block costs you nothing here: it keeps your content out of training sets and does not affect whether AI can answer questions about you today.

  • Allowed

    Your robots.txt allows this token. It is a robots.txt token only: it sends no user agent of its own, so there is no server response to test and none is implied.

AI-readiness checklist 6 of 7 basics in place

The page basics an assistant needs, checked against what an AI crawler receives rather than the rendered page. These feed the Structure part of the score above.

  • Title tag The page has a title, which is the first thing an assistant names it by. Pass
  • Meta description A meta description is present, which is the summary an assistant may quote. Pass
  • One H1 heading Exactly one top-level heading, so the page has one clear subject. Pass
  • Canonical URL A canonical link tells a crawler which URL is the real one. Pass
  • Heading coverage Headings cover the content, so a crawler can index it by section. Pass
  • No wall of text No single block is too long to parse cleanly. Pass
  • llms.txt No llms.txt. It is informational only, a nice-to-have rather than a ranking factor. Needs work
  • Structured data Found WebSite, which tells an assistant what this page is. Pass

What is holding you back, worst first

Ranked by severity, worst first. Start at the top: fix the critical items and the rest compounds.

Critical

Main content is invisible to AI crawlers

csr_blank up to +49.8

AI assistants cannot see what you sell or say, so when a buyer asks about your kind of business they get told about competitors whose pages are readable and you are left out entirely.

What this means for you

When an AI crawler visits your page it receives a nearly empty shell, because your words only appear after a browser runs the site's code, which crawlers do not do.

The fix, technically

Server-side render or statically generate the page so the main content ships in the initial HTML.

Evidence from your pageOnly 0% of the rendered main content exists in the initial HTML (971 rendered tokens vs 531 raw tokens).

Fix the rendering gap. We move the content AI engines miss into the initial HTML: server rendering, static generation, or hydration restructuring, measured before and after with this scanner.

Get a rendering audit
Major

Server-level blocking of AI crawler user agents

ua_enforcement +5

AI systems are stopped at the door, so none of your content is available for them to summarize or recommend.

What this means for you

Your security or hosting layer blocks AI crawlers before they can reach your pages.

The fix, technically

Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.

Evidence from your pageGPTBot got HTTP 403; OAI-SearchBot got HTTP 403; ChatGPT-User got HTTP 403; ClaudeBot got HTTP 403; Claude-SearchBot got HTTP 403; Claude-User got HTTP 403; PerplexityBot got HTTP 403; Perplexity-User got HTTP 403; Meta-ExternalAgent got HTTP 403; Bytespider got HTTP 403; CCBot got HTTP 403; Amazonbot got HTTP 403. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.

Review your crawler access policy. We map which AI systems you are blocking, deliberately or by accident, and align robots.txt, CDN rules, and directives with the visibility you actually want.

Get an access review
Minor

No llms.txt

no_llms_txt +1.2

A handful of assistants will read this file if it exists, so adding it gives you a small extra chance of being understood correctly at no cost, though most tools ignore it today.

What this means for you

Your site does not include the optional plain-text guide that some AI assistants look for to understand what your business is about.

The fix, technically

Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Evidence from your pageNo llms.txt at the site root.

Minor

URL redirects off the original domain

offsite_redirect

The scores here describe that other site, so your own page is not the one AI is reading about you.

What this means for you

The web address you entered sends visitors to a different website.

The fix, technically

The scanned URL redirects to a different domain; scores describe the final target.

Evidence from your pageairbnb.com redirected to www.airbnb.com (1 hop(s)).

Minor

Structured data uses no recognized business type

unrecognized_schema up to +6

AI assistants find no labeled business facts to extract, so they fall back to guessing from your prose or skip you for a competitor with proper structured data.

What this means for you

Your page has structured data, but it is only generic page or site markup (like WebPage or WebSite), not the business types AI uses to understand who you are and what you offer.

The fix, technically

Add a recognized business type (Organization, Product, Article, FAQPage, or BreadcrumbList) with its required properties, so AI can extract your business facts.

Evidence from your pagetypes found: WebSite

Ship structured data that parses. We add server-rendered JSON-LD with the required properties for your content types, validated by the same checker that graded this page.

Get schema implemented

Two ways to fix what this found

You are not guessing at this. Across 1,174 sites in our live AI Visibility Index, the average score is 74/100. This report shows exactly where airbnb.com stands.

Do it yourself

Get your whole site audited with a reviewed, ranked fix plan you can hand to your dev, plus 3 months of monitoring. Delivered in 3 business days.

Tell us you want this

We are finishing this service. Say the word and you go first when it opens.

Just want to keep an eye on this page? Starter, $59/mo.

Have us do it

We implement every fix above and re-scan to prove the gain. We scope it on a short call first, so we only take work we can deliver.

Work with us to fix this

See six real sites measured this way

Crawler-view structured data

Entity confidence

We parsed the JSON-LD in the HTML a no-JavaScript crawler receives and checked five properties of the identity it declares. This measures your markup, not any AI system's behavior: nobody outside those systems can observe what they do with a given property, so nothing here is a prediction. Scored separately from your 38/100 score.

0/100 Not declared No identity node in the HTML a crawler receives. 0 of 5 signals present
  • Missing: Identity declaredYour JSON-LD declares WebSite, SearchAction, none of which is an Organization-family type. Add an Organization node, or a LocalBusiness or Store subtype, with a name and an absolute url.
  • Missing: External identifiers (sameAs)Measured on the identity node, and no identity node was found. Declare one first, then add sameAs URLs to it.
  • Missing: Stable identifier (@id)Measured on the identity node, and no identity node was found. Declare one first, then give it an absolute @id.
  • Missing: Logo declaredMeasured on the identity node, and no identity node was found. Declare one first, then add logo as a full https URL.
  • Missing: Category declaredMeasured on the identity node, and no identity node was found. Declare one first, then state a category as a specific type, a standard industry code, or a resolvable additionalType URL.

Starting point for your identity block

Built from this scan: the URL we resolved, plus one property for each signal above that we did not find. Every REPLACE_ value is a placeholder, so edit them before you ship this. We do not guess names, logos, profile links or categories, so nothing here is invented.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.airbnb.com/#organization",
  "name": "REPLACE_WITH_YOUR_ORGANIZATION_NAME",
  "url": "https://www.airbnb.com/",
  "logo": "REPLACE_WITH_AN_ABSOLUTE_HTTPS_URL_TO_YOUR_LOGO",
  "sameAs": [
    "REPLACE_WITH_A_URL_THAT_IDENTIFIES_THE_SAME_ENTITY"
  ],
  "additionalType": "REPLACE_WITH_A_CATEGORY_URL_OR_DELETE_THIS_LINE"
}
</script>

What each signal measures, the weights, and the sample behind them: the methodology page.

llms.txt This site serves none

This site serves no llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Keywords and prompts

Derive the questions people ask AI assistants where this page could be the answer, scored by how much of each the page actually covers, then test whether a named model brings the brand up at all. The scan you are reading is free and anonymous; this check asks a real model live, so it asks for an email.

Not measured on this run

What a paid plan adds for this page

These four tools run on airbnb.com on any paid plan. They are listed as capabilities, not as a preview: none of it has been measured for this report, so nothing is shown. Everything above stays free.

  • Locked

    Prompt tracking over time

    Your prompt set re-run every week with the history kept, the competitors models name instead, and 10 prompts per run.

  • Locked

    Score history

    Every past score for this page in one dated chart, linked back to the report behind each point.

  • Locked

    Whole-site audit

    Every page on airbnb.com checked and ranked worst first, with a CSV.

  • Locked

    API and MCP

    Run this same check from your own code, or from Claude and ChatGPT.

Starter is $59/mo and watches 1,000 pages across 10 sites. Nothing on this report is withheld to sell it. See what a plan adds

Keep airbnb.com readable to AI

This report is a snapshot. Parity regressions are silent, because nothing looks wrong in a browser, so the way they get caught is a re-check after every deploy rather than a person remembering to look.

Free: get told if it slips

AI visibility drops silently after a redeploy or a CDN tweak. Get one email if airbnb.com drops, plus a weekly summary either way. No spam.

Free tier watches 25 pages across 3 sites, re-checked weekly, with a drift alert when a page drops more than 6 points.

Starter · $59/mo

Or find out before your customers do

  • We tell you what broke, and what it cost you. Not just that a number moved: the words that stopped reaching crawlers, the crawler that lost access, and the likely reason.
  • Every week, on this page and up to 1,000 more, with the history to show when it happened
  • See the AI prompts this page could answer, and the keyword angles you are missing
  • Audit your whole site: every page checked, worst first, with a CSV
  • Your API + MCP key for code, Claude, and ChatGPT
See plans and pricing

Keep this report

The link is the report; nothing is gated behind this. If you want it in your inbox to forward or find again, we will send it.