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What an AI crawler gets 2,655 words
Income. One size never fits all.
EPISODE #276
The Global Retirement Story
How is retirement planning changing globally? Oscar Pulido joins BlackRock's Casie Maurer and Helen Lees-Jones to explore pension reforms, retirement savings, income solutions and lessons from the US, UK, Germany, Australia and Mexico.
Listen to The Bid podcast Listen to The Bid podcast
INVESTMENT TRUSTS
Europe: more than a catch-up trade?
Europe is back in focus. BlackRock explores why resilient fundamentals, improving earnings trends and AI-driven opportunities could support a more durable investment story.
Read the fu...
Show all 2,655 words
Income. One size never fits all.EPISODE #276The Global Retirement StoryHow is retirement planning changing globally? Oscar Pulido joins BlackRock's Casie Maurer and Helen Lees-Jones to explore pension reforms, retirement savings, income solutions and lessons from the US, UK, Germany, Australia and Mexico.Listen to The Bid podcast Listen to The Bid podcastINVESTMENT TRUSTSEurope: more than a catch-up trade?Europe is back in focus. BlackRock explores why resilient fundamentals, improving earnings trends and AI-driven opportunities could support a more durable investment story.Read the full article Read the full articleVIDEO SERIES3+1 Active Investors SeriesThe 3+1 Active Investors Series is BlackRock’s weekly investor video franchise, delivering three timely insights on markets plus one personal perspective - helping cut through complexity and focus on what matters most.Watch the latest 3+1 episode Watch the latest 3+1 episodeCapital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the full capital originally invested.MyMap. Investing made simple.Morningstar gold ratedFunds that match up with investing goals and preferencesEach investor has a different story, and we are steadfast partners to our clients in the UK because we listen to every one of them. Our full range of funds is one way we’re helping more investors build solid financial futures.When you invest in an equity, you buy a share in a company and become a shareholder. Equities are typically best for the long-term - usually defined as a period of 5-10 years - This timeframe allows retail investors to better navigate market fluctuations and potentially benefit from higher rewards over time.Fixed income securities, or bonds, are issued by companies and governments as a way of raising money. They’re basically an ‘I.O.U’ – designed to provide a regular stream of income (which is normally a fixed amount) over a specified period of time.A multi-asset strategy combines different types of assets – stocks, bonds, real estate, or cash for example – to create a more nimble and broadly diversified portfolio. Fund managers will balance asset classes to achieve particular investment objectives.While traditional assets like stocks and bonds are traded on the public markets, alternative investment strategies such as infrastructure, and private credit are less sensitive to the movements of global markets.If you're looking for better rates of return on deposits than you’d get in an ordinary bank account, cash funds may be a great option. They often invest in very short-term bonds known as ‘money market instruments’, which are essentially banks lending money to each other. Short-term investments are typically defined as a period of up to 12 months.Fifty years of indexing have proven investing doesn’t need to be expensive, or complex. There’s quite literally an index fund for every market exposure and investment strategy you could possibly need, which means more opportunities for more investors.To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.FacebookXLinkedinCapital as risk. Marketing Material.Pull up a chair, grab a cup of coffee, and get comfortable as we dive into the world of INVESTMENT TRUSTS.Imagine you're embarking on a journey to build an investment portfolio. You want to explore various opportunities, but navigating that vast landscape of investment options can be overwhelming. What if there was a way to simplify this process and have a team of experts manage a range of investments for you? Well, that's where Investment Trusts come in.Imagine you're embarking on a journey to build a diversified investment portfolio. You want to explore various opportunities, but navigating the vast landscape of investment options can be overwhelming. What if there was a way to simplify this process and have a team of experts manage a range of investments for you? Well, that's where Investment Trusts come in. So, pull up a chair, grab a cup of coffee, and get comfortable as we dive into the world of INVESTMENT TRUSTS.First things first, what exactly is an Investment Trust? An Investment Trust is a public limited company that aims to make money by investing in other companies or assets. It is a type of collective investment fund, so think of it as a basket of investments, managed by professionals and overseen by an Independent Board. By owning shares in an Investment Trust, an investor is able to invest in a variety of companies.So, what makes Investment Trusts unique when compared to other investment options? One. They’re Professionally Managed. Investment Trusts are managed by experienced fund managers who make decisions on behalf of shareholders (that’s the likes of you and me). Two. They’re listed on a Stock Exchange. Investment Trusts’ shares are listed on the London stock exchange, where investors can buy and sell their shares through an investment platform. Three. they have a closed-ended Structure. Investment trusts have fixed share capital at launch, and their shares trade on the stock exchange; this means that investors can buy and sell their shares intra-day and the fund manager is not forced to sell underlying investments to fund redemptions in the same way an open-ended fund is. The manager therefore has the ability to invest for a longer time horizon and it mitigates the need for the manager to sell down assets at points in the investment cycle that might not be opportune. Four. they have revenue Reserves. Investment Trusts have the ability to retain some of the income generated by their assets. And this helps them to maintain steady dividend payments to investors. Oh, by the way, a dividend is a portion of a company's earnings that is paid to its shareholders as a reward for their investment. They can be paid in cash or reinvested back into the stock. During a recession for example, when many companies cut dividends, Trusts can use their reserves to keep or even increase their dividends payments. And this can be attractive to investors who depend on the income from their investments.Investment Trusts come in various flavours, each aiming to cater to different investment goals. And can invest in different asset classes or themes, be it equities, debt and alternatives such as infrastructure, renewables, property.An independent board of directors is elected by shareholders to oversee the good governance of the Company and look after shareholder interests. The directors meet several times a year and review the trust's performance. They also answer to the shareholders, meaning investors have a say in how the trust is run. This allows shareholders to vote on issues at the Trust’s Annual General Meetings or AGMs as they like to be called, or vote in new directors if dissatisfied with the current ones, for example. The board also chooses a professional portfolio manager to manage the company's investments. So, the board of directors plays a really crucial role in an Investment Trust!Investment Trusts can trade at a premium or a discount to their NAV. Before I explain what that means, I should explain what NAV is.NAV, or Net Asset Value per share, is the total value of the trust's assets minus its liabilities (these are financial obligations or debts that the trust owes), divided by the number of shares. Okay, now back to premiums and discounts. Let’s say an investor buys and sells shares at the listed share price. If the share price is higher than the NAV per share, the investment trust is trading at a premium. This means there is strong demand for the shares. If the share price is lower than the NAV per share, the investment trust is trading at a discount. This means there is less demand for the shares, with more shareholders wishing to sell their shares than there are buyers.Fluctuations in the level of premium or discount are driven by the supply and demand for the trust's shares which can be influenced by a range of factors, including market sentiment, and the performance of the underlying assets. It might seem that if shares are trading at a discount, this is a bad thing, but that is not necessarily the case. The share price might have fallen because of wider negative market sentiment for example when COVID-19 first broke.A portfolio trading at a discount might even represent a bargain opportunity to buy very cheaply.Turning to premiums, investment trusts trading at a premium are in high demand. This can be because of strong performance or positive market sentiment. However, investors buying into a premium-rated investment trust have to pay a share price that is higher than the value of the underlying assets in the portfolio. Investment trusts trading on a premium carry the risk of sliding to a discount if demand for the shares falls.Gearing is a term you'll often hear when discussing Investment Trusts. As a listed company, Investment Trusts can borrow money from banks so that they can invest more in potential opportunities or investments. The idea is simple: the borrowed money is invested aiming to earn additional returns in excess of the interest due on the loan. If successful, the more the trust borrows, the more profit it makes. However, if the investment fails, the more it borrows, the more it loses. Therefore, the more an Investment Trust borrows, the riskier it becomes. While gearing can help amplify gains, it can also increase losses. It's a double-edged sword that needs to be managed carefully.There are more ways than ever for investors to invest in an Investment Trust. Alongside traditional routes via stockbrokers, ISAs and Private Pensions, fund supermarkets and platforms can also offer a range of Investment Trusts.It wouldn’t be an episode of BlackRock Basics without a wrap up!One. Investment Trusts can offer unique advantages to investors due to their closed-ended structure, which allows fund managers to focus on long-term investments without the pressure of investor redemptions. Two. An investment trust’s ability to use gearing can also potentially enhance returns, although it also increases risk. Three. The premium/discount mechanic can provide opportunities for investors to buy shares at a discount to their NAV, potentially increasing their returns. Four. Investment Trusts have the ability to retain a revenue reserve which can help maintain dividend payments in difficult times. And finally, five. The fact that they are professionally managed and overseen by an independent board. For some investors, this adds an extra level of oversight and accountability providing them with more confidence that their interests are being protected and that the trust is being managed effectively. However, it's important to note that investment trusts come with risks such as market fluctuations, liquidity issues, and the potential for trading at a discount to NAV, which can impact the value of your investment. Overall, it is imperative that you do your homework, including reading fund documentations to understand the risks before investing.Risk WarningsCapital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.Past performance is not a reliable indicator of current or future results and should not be the sole factor of consideration when selecting a product or strategy.Changes in the rates of exchange between currencies may cause the value of investments to diminish or increase. Fluctuation may be particularly marked in the case of a higher volatility fund and the value of an investment may fall suddenly and substantially. Levels and basis of taxation may change from time to time.Important InformationIn the UK and Non-European Economic Area (EEA) countries: this is issued by BlackRock Investment Management (UK) Limited, authorised and regulated by the Financial Conduct Authority. Registered office: 12 Throgmorton Avenue, London, EC2N 2DL. Tel: + 44 (0)20 7743 3000. Registered in England and Wales No. 02020394. For your protection telephone calls are usually recorded. Please refer to the Financial Conduct Authority website for a list of authorised activities conducted by BlackRock.Any research in this document has been procured and may have been acted on by BlackRock for its own purpose. The results of such research are being made available only incidentally. The views expressed do not constitute investment or any other advice and are subject to change. They do not necessarily reflect the views of any company in the BlackRock Group or any part thereof and no assurances are made as to their accuracy.This document is for information purposes only and does not constitute an offer or invitation to anyone to invest in any BlackRock funds and has not been prepared in connection with any such offer.© 2025 BlackRock, Inc. All Rights reserved. BLACKROCK, BLACKROCK SOLUTIONS, and iSHARES are trademarks of BlackRock, Inc. or its affiliates All other trademarks are those of their respective owners.MKTGSH0425E/S-4356439Investment Trusts explainedDiscover the world of Investment Trusts, what makes them unique, and how they can be a smart addition to help grow your investment portfolio.Market insights and trendsOur global team of investment experts work around the clock to generate proprietary research and insights on the global economy, markets, geopolitics, and long-term asset allocation – all to help you navigate the financial markets, whether you’re a professional investor or just beginning.How to invest with BlackRock How to invest with BlackRockFinance jargon buster Finance jargon buster1Source: BlackRock People and Money/YouGov Plc. 14 October 2024.BlackRock in the UKBlackRock in EuropeAbout iSharesAbout AladdinOur companyCareersContact usAll InvestorsEquityMulti-AssetFixed incomeCommodityCashReal estateInvestment TrustsCharitiesView all fundsProfessionalsEquityFixed incomeMulti-AssetCommodityCashReal EstateView all fundsAll investorsAsset classesEquity investingFixed income investingMulti-Asset investingAlternative investingETFs and index investingClientsCharitiesInvestment TrustInsightsBlackRock Investment InstituteNewsroomPublic policyGlobal Equity OutlookThe Bid PodcastMarket insightsUK Investor insights & trendsInside AlternativesEducationHow to investJargon busterInvestment educationBlackRock Bottom LineBlackRock BasicsDocuments and formsLiteratureSustainability DisclosureRegulatory Data TemplatesInvestment themesMyMap rangePortfolio ETFsRetirementThematic investingSystematic investingLifePathIncome investingInvestment StewardshipInvestment StewardshipProfessionalsAsset classesEquity investingFixed Income investingMulti-Asset investingAlternative investingCash managementETFs and index investingUS EquitiesClients and servicesCharities and endowmentsFamily officesInstitutional investorOutsourced Chief Investment OfficerWealth managersInsightsBlackRock Investment InstituteEquity insightsFixed income insightsInvestment Directions 2026Investor insights & trendsInside AlternativesQuarterly investment themesWeekly market commentaryInvestment spotlightPortfolio trendsUnconstrained equity investingSecuritised assetsHedge Fund OutlookSystematic investingMyMap rangeInvestment TrustsIncome investingResourcesContact usHow to investLibraryPublic policyReporting fund statusPortfolio centrePractice managementAs a global investment manager and fiduciary to our clients, our purpose at BlackRock is to help everyone experience financial well-being. Since 1999, we've been a leading provider of financial technology, and our clients turn to us for the solutions they need when planning for their most important goals.CorporateFraud protection tips Fraud protection tipsCareers CareersNewsroom NewsroomInvestor relations Investor relationsComplaints ComplaintsLegalTerms & conditions Terms & conditionsPrivacy Notice Privacy NoticeBusiness continuity Business continuityModern Slavery Statement Modern Slavery StatementBest Ex policy and reports Best Ex policy and reportss172 and Corporate Governance Statements s172 and Corporate Governance StatementsFinancial Markets Standards Board (FMSB) Financial Markets Standards Board (FMSB)BIMUK FINSA Information Disclosure BIMUK FINSA Information DisclosureCookie Notice Cookie NoticeManage cookiesMKTG1026-M-6073356-EXP1027
What your browser renders 2,797 words
Income. One size never fits all.
EPISODE #276
The Global Retirement Story
How is retirement planning changing globally? Oscar Pulido joins BlackRock's Casie Maurer and Helen Lees-Jones to explore pension reforms, retirement savings, income solutions and lessons from the US, UK, Germany, Australia and Mexico.
Listen to The Bid podcast Listen to The Bid podcast
INVESTMENT TRUSTS
Europe: more than a catch-up trade?
Europe is back in focus. BlackRock explores why resilient fundamentals, improving earnings trends and AI-driven opportunities could support a more durable investment story.
Read the fu...
Show all 2,797 words
Income. One size never fits all.EPISODE #276The Global Retirement StoryHow is retirement planning changing globally? Oscar Pulido joins BlackRock's Casie Maurer and Helen Lees-Jones to explore pension reforms, retirement savings, income solutions and lessons from the US, UK, Germany, Australia and Mexico.Listen to The Bid podcast Listen to The Bid podcastINVESTMENT TRUSTSEurope: more than a catch-up trade?Europe is back in focus. BlackRock explores why resilient fundamentals, improving earnings trends and AI-driven opportunities could support a more durable investment story.Read the full article Read the full articleVIDEO SERIES3+1 Active Investors SeriesThe 3+1 Active Investors Series is BlackRock’s weekly investor video franchise, delivering three timely insights on markets plus one personal perspective - helping cut through complexity and focus on what matters most.Watch the latest 3+1 episode Watch the latest 3+1 episodeCapital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the full capital originally invested.MyMap. Investing made simple.Morningstar gold ratedFunds that match up with investing goals and preferencesEach investor has a different story, and we are steadfast partners to our clients in the UK because we listen to every one of them. Our full range of funds is one way we’re helping more investors build solid financial futures.When you invest in an equity, you buy a share in a company and become a shareholder. Equities are typically best for the long-term - usually defined as a period of 5-10 years - This timeframe allows retail investors to better navigate market fluctuations and potentially benefit from higher rewards over time.Fixed income securities, or bonds, are issued by companies and governments as a way of raising money. They’re basically an ‘I.O.U’ – designed to provide a regular stream of income (which is normally a fixed amount) over a specified period of time.A multi-asset strategy combines different types of assets – stocks, bonds, real estate, or cash for example – to create a more nimble and broadly diversified portfolio. Fund managers will balance asset classes to achieve particular investment objectives.While traditional assets like stocks and bonds are traded on the public markets, alternative investment strategies such as infrastructure, and private credit are less sensitive to the movements of global markets.If you're looking for better rates of return on deposits than you’d get in an ordinary bank account, cash funds may be a great option. They often invest in very short-term bonds known as ‘money market instruments’, which are essentially banks lending money to each other. Short-term investments are typically defined as a period of up to 12 months.Fifty years of indexing have proven investing doesn’t need to be expensive, or complex. There’s quite literally an index fund for every market exposure and investment strategy you could possibly need, which means more opportunities for more investors.off, selectedoff, selectedFacebookXLinkedinThis is a modal window.Capital as risk. Marketing Material.Pull up a chair, grab a cup of coffee, and get comfortable as we dive into the world of INVESTMENT TRUSTS.Imagine you're embarking on a journey to build an investment portfolio. You want to explore various opportunities, but navigating that vast landscape of investment options can be overwhelming. What if there was a way to simplify this process and have a team of experts manage a range of investments for you? Well, that's where Investment Trusts come in.Imagine you're embarking on a journey to build a diversified investment portfolio. You want to explore various opportunities, but navigating the vast landscape of investment options can be overwhelming. What if there was a way to simplify this process and have a team of experts manage a range of investments for you? Well, that's where Investment Trusts come in. So, pull up a chair, grab a cup of coffee, and get comfortable as we dive into the world of INVESTMENT TRUSTS.First things first, what exactly is an Investment Trust? An Investment Trust is a public limited company that aims to make money by investing in other companies or assets. It is a type of collective investment fund, so think of it as a basket of investments, managed by professionals and overseen by an Independent Board. By owning shares in an Investment Trust, an investor is able to invest in a variety of companies.So, what makes Investment Trusts unique when compared to other investment options? One. They’re Professionally Managed. Investment Trusts are managed by experienced fund managers who make decisions on behalf of shareholders (that’s the likes of you and me). Two. They’re listed on a Stock Exchange. Investment Trusts’ shares are listed on the London stock exchange, where investors can buy and sell their shares through an investment platform. Three. they have a closed-ended Structure. Investment trusts have fixed share capital at launch, and their shares trade on the stock exchange; this means that investors can buy and sell their shares intra-day and the fund manager is not forced to sell underlying investments to fund redemptions in the same way an open-ended fund is. The manager therefore has the ability to invest for a longer time horizon and it mitigates the need for the manager to sell down assets at points in the investment cycle that might not be opportune. Four. they have revenue Reserves. Investment Trusts have the ability to retain some of the income generated by their assets. And this helps them to maintain steady dividend payments to investors. Oh, by the way, a dividend is a portion of a company's earnings that is paid to its shareholders as a reward for their investment. They can be paid in cash or reinvested back into the stock. During a recession for example, when many companies cut dividends, Trusts can use their reserves to keep or even increase their dividends payments. And this can be attractive to investors who depend on the income from their investments.Investment Trusts come in various flavours, each aiming to cater to different investment goals. And can invest in different asset classes or themes, be it equities, debt and alternatives such as infrastructure, renewables, property.An independent board of directors is elected by shareholders to oversee the good governance of the Company and look after shareholder interests. The directors meet several times a year and review the trust's performance. They also answer to the shareholders, meaning investors have a say in how the trust is run. This allows shareholders to vote on issues at the Trust’s Annual General Meetings or AGMs as they like to be called, or vote in new directors if dissatisfied with the current ones, for example. The board also chooses a professional portfolio manager to manage the company's investments. So, the board of directors plays a really crucial role in an Investment Trust!Investment Trusts can trade at a premium or a discount to their NAV. Before I explain what that means, I should explain what NAV is.NAV, or Net Asset Value per share, is the total value of the trust's assets minus its liabilities (these are financial obligations or debts that the trust owes), divided by the number of shares. Okay, now back to premiums and discounts. Let’s say an investor buys and sells shares at the listed share price. If the share price is higher than the NAV per share, the investment trust is trading at a premium. This means there is strong demand for the shares. If the share price is lower than the NAV per share, the investment trust is trading at a discount. This means there is less demand for the shares, with more shareholders wishing to sell their shares than there are buyers.Fluctuations in the level of premium or discount are driven by the supply and demand for the trust's shares which can be influenced by a range of factors, including market sentiment, and the performance of the underlying assets. It might seem that if shares are trading at a discount, this is a bad thing, but that is not necessarily the case. The share price might have fallen because of wider negative market sentiment for example when COVID-19 first broke.A portfolio trading at a discount might even represent a bargain opportunity to buy very cheaply.Turning to premiums, investment trusts trading at a premium are in high demand. This can be because of strong performance or positive market sentiment. However, investors buying into a premium-rated investment trust have to pay a share price that is higher than the value of the underlying assets in the portfolio. Investment trusts trading on a premium carry the risk of sliding to a discount if demand for the shares falls.Gearing is a term you'll often hear when discussing Investment Trusts. As a listed company, Investment Trusts can borrow money from banks so that they can invest more in potential opportunities or investments. The idea is simple: the borrowed money is invested aiming to earn additional returns in excess of the interest due on the loan. If successful, the more the trust borrows, the more profit it makes. However, if the investment fails, the more it borrows, the more it loses. Therefore, the more an Investment Trust borrows, the riskier it becomes. While gearing can help amplify gains, it can also increase losses. It's a double-edged sword that needs to be managed carefully.There are more ways than ever for investors to invest in an Investment Trust. Alongside traditional routes via stockbrokers, ISAs and Private Pensions, fund supermarkets and platforms can also offer a range of Investment Trusts.It wouldn’t be an episode of BlackRock Basics without a wrap up!One. Investment Trusts can offer unique advantages to investors due to their closed-ended structure, which allows fund managers to focus on long-term investments without the pressure of investor redemptions. Two. An investment trust’s ability to use gearing can also potentially enhance returns, although it also increases risk. Three. The premium/discount mechanic can provide opportunities for investors to buy shares at a discount to their NAV, potentially increasing their returns. Four. Investment Trusts have the ability to retain a revenue reserve which can help maintain dividend payments in difficult times. And finally, five. The fact that they are professionally managed and overseen by an independent board. For some investors, this adds an extra level of oversight and accountability providing them with more confidence that their interests are being protected and that the trust is being managed effectively. However, it's important to note that investment trusts come with risks such as market fluctuations, liquidity issues, and the potential for trading at a discount to NAV, which can impact the value of your investment. Overall, it is imperative that you do your homework, including reading fund documentations to understand the risks before investing.Risk WarningsCapital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.Past performance is not a reliable indicator of current or future results and should not be the sole factor of consideration when selecting a product or strategy.Changes in the rates of exchange between currencies may cause the value of investments to diminish or increase. Fluctuation may be particularly marked in the case of a higher volatility fund and the value of an investment may fall suddenly and substantially. Levels and basis of taxation may change from time to time.Important InformationIn the UK and Non-European Economic Area (EEA) countries: this is issued by BlackRock Investment Management (UK) Limited, authorised and regulated by the Financial Conduct Authority. Registered office: 12 Throgmorton Avenue, London, EC2N 2DL. Tel: + 44 (0)20 7743 3000. Registered in England and Wales No. 02020394. For your protection telephone calls are usually recorded. Please refer to the Financial Conduct Authority website for a list of authorised activities conducted by BlackRock.Any research in this document has been procured and may have been acted on by BlackRock for its own purpose. The results of such research are being made available only incidentally. The views expressed do not constitute investment or any other advice and are subject to change. They do not necessarily reflect the views of any company in the BlackRock Group or any part thereof and no assurances are made as to their accuracy.This document is for information purposes only and does not constitute an offer or invitation to anyone to invest in any BlackRock funds and has not been prepared in connection with any such offer.© 2025 BlackRock, Inc. All Rights reserved. BLACKROCK, BLACKROCK SOLUTIONS, and iSHARES are trademarks of BlackRock, Inc. or its affiliates All other trademarks are those of their respective owners.MKTGSH0425E/S-4356439Investment Trusts explainedDiscover the world of Investment Trusts, what makes them unique, and how they can be a smart addition to help grow your investment portfolio.Market insights and trendsOur global team of investment experts work around the clock to generate proprietary research and insights on the global economy, markets, geopolitics, and long-term asset allocation – all to help you navigate the financial markets, whether you’re a professional investor or just beginning.How to invest with BlackRock How to invest with BlackRockFinance jargon buster Finance jargon buster1Source: BlackRock People and Money/YouGov Plc. 14 October 2024.BlackRock in the UKBlackRock in EuropeAbout iSharesAbout AladdinOur companyCareersContact usAll InvestorsEquityMulti-AssetFixed incomeCommodityCashReal estateInvestment TrustsCharitiesView all fundsProfessionalsEquityFixed incomeMulti-AssetCommodityCashReal EstateView all fundsAll investorsAsset classesEquity investingFixed income investingMulti-Asset investingAlternative investingETFs and index investingClientsCharitiesInvestment TrustInsightsBlackRock Investment InstituteNewsroomPublic policyGlobal Equity OutlookThe Bid PodcastMarket insightsUK Investor insights & trendsInside AlternativesEducationHow to investJargon busterInvestment educationBlackRock Bottom LineBlackRock BasicsDocuments and formsLiteratureSustainability DisclosureRegulatory Data TemplatesInvestment themesMyMap rangePortfolio ETFsRetirementThematic investingSystematic investingLifePathIncome investingInvestment StewardshipInvestment StewardshipProfessionalsAsset classesEquity investingFixed Income investingMulti-Asset investingAlternative investingCash managementETFs and index investingUS EquitiesClients and servicesCharities and endowmentsFamily officesInstitutional investorOutsourced Chief Investment OfficerWealth managersInsightsBlackRock Investment InstituteEquity insightsFixed income insightsInvestment Directions 2026Investor insights & trendsInside AlternativesQuarterly investment themesWeekly market commentaryInvestment spotlightPortfolio trendsUnconstrained equity investingSecuritised assetsHedge Fund OutlookSystematic investingMyMap rangeInvestment TrustsIncome investingResourcesContact usHow to investLibraryPublic policyReporting fund statusPortfolio centrePractice managementAs a global investment manager and fiduciary to our clients, our purpose at BlackRock is to help everyone experience financial well-being. Since 1999, we've been a leading provider of financial technology, and our clients turn to us for the solutions they need when planning for their most important goals.CorporateFraud protection tips Fraud protection tipsCareers CareersNewsroom NewsroomInvestor relations Investor relationsComplaints ComplaintsLegalTerms & conditions Terms & conditionsPrivacy Notice Privacy NoticeBusiness continuity Business continuityModern Slavery Statement Modern Slavery StatementBest Ex policy and reports Best Ex policy and reportss172 and Corporate Governance Statements s172 and Corporate Governance StatementsFinancial Markets Standards Board (FMSB) Financial Markets Standards Board (FMSB)BIMUK FINSA Information Disclosure BIMUK FINSA Information DisclosureCookie Notice Cookie NoticeManage CookiesMKTG1026-M-6073356-EXP1027Manage your cookiesCustomize your cookiesNecessary cookiesNecessary cookies help keep our websites secure while enabling network management, site functionality and accessibility. You may disable necessary cookies in your browser settings, but that may affect how the website functions for you.Preference cookiesPreference cookies enable us to store certain user selections or preferences and allows for a more tailored website experience.Statistical AnalyticsMeasure the performance of our website and collect aggregate level information on how you use our site, for us to provide you with the best possible digital experience. User-level based behavioral data may be collected as part of this method.Marketing/Tracking/Profiling cookiesMarketing/Tracking/Profiling cookies are usually placed by advertising networks and are used to deliver relevant content or measure campaign performance. Information about website usage and visits may be shared with other organizations such as advertisers.Cookie Listcheckbox label label

5% of this page's content never reaches an AI crawler.

139 words of the 2,797 a browser renders never reach an AI crawler. An assistant answering a question about this page never sees them.

Both panels are the main text of the same page, counted the same way and fetched twice at the same moment: once as an AI crawler asks for it, with no JavaScript, and once in a real browser. Both panels open to the full text. Text only one side has is highlighted.

Passages an AI crawler never receives

  • 41 words Measure the performance of our website and collect aggregate level information on how you use our site, for us to provide you with the best possible digital experience. User-level based behavioral data may be collected as part of this method. about +0.7 on the score
  • 36 words Marketing/Tracking/Profiling cookies are usually placed by advertising networks and are used to deliver relevant content or measure campaign performance. Information about website usage and visits may be shared with other organizations such as advertisers. about +0.6 on the score
  • 34 words Necessary cookies help keep our websites secure while enabling network management, site functionality and accessibility. You may disable necessary cookies in your browser settings, but that may affect how the website functions for you. about +0.6 on the score
  • 19 words Preference cookies enable us to store certain user selections or preferences and allows for a more tailored website experience. about +0.3 on the score
  • 5 words This is a modal window. about +0.1 on the score

1 further passage is highlighted in the browser panel above.

Longest first. A passage counts as missing when its text appears nowhere in the HTML a crawler receives, so a block that merely moved is not listed. Lines under 4 words are not judged either way, because a match on "Get Started" would be chance rather than evidence.

Where this score comes from

Four weighted parts, and the arithmetic is on the page. This report was scored before 13 November 2026, when the score was these four parts; it is shown by that rule so its numbers add up. Nothing here is rounded in your favour, and anything the scan could not measure says so rather than being folded in as a guess.

Your server refused ChatGPT's crawlers in our test

Your HTML is readable, but an access issue keeps some AI crawlers from using it. See the fixes below.

Part Weight Measured Points
Prose Parity 50% 90% 45
Crawler access 25% 90% 22.5
Structure 15% 92% 13.8
Structured data 10% 0% 0
45 + 22.5 + 13.8 + 0 81.3, reported as 81.4 Read the methodology

Retrievability, measured at 90%, sits beside the score rather than inside it: it checks whether the rendered words can be recovered from the crawler's HTML at all, including from JSON data blocks, and it informs the findings below without adding points.

This page scores higher than 52% of the 1,182 sites we have measured. See the index.

What to know about this measurement 2 notes on what was and was not measured

  • A cookie consent overlay (onetrust-banner-sdk) was still present at extraction; some rendered text may sit behind it.
  • server-level blocking observed for GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Meta-ExternalAgent, Bytespider, CCBot, Amazonbot: -0.10 (confidence-scaled)

The rendered page No screenshot: this report is past the image retention window

No screenshot: images are kept for 24 hours and this report is older than that. Re-scan the page for a fresh one. The text comparison above is kept for the life of the report and is unaffected.

Bot access matrix 12 of 15 AI crawlers blocked in a way that costs you

Every AI crawler we track, and what your site does when it asks for this page. Turning a model training crawler away is a choice, not a fault, so those are marked apart from the blocks that cost you score.

  • 12 blocked in a way that costs you
  • 3 can reach this page

12 of 15 AI crawlers were turned away in a way that costs you: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot and 8 more. All were refused only in our test, and the real crawler may pass. Start there.

  • 15 / 15 named crawler tokens allowed in robots.txt
  • 0 / 12 live probes got the page (HTTP 2xx)
  • 3 rule-only or not probed, so no server response to read
Bot access matrix: the AI crawlers your robots.txt or your server treats differently.
Crawler Purpose Status robots.txt Server response
GPTBot OpenAI Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
OAI-SearchBot OpenAI Purpose AI search Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
ChatGPT-User OpenAI Purpose Assistant Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
ClaudeBot Anthropic Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Claude-SearchBot Anthropic Purpose AI search Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Claude-User Anthropic Purpose Assistant Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
PerplexityBot Perplexity Purpose AI search Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Perplexity-User Perplexity Purpose Assistant Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Meta-ExternalAgent Meta Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Bytespider ByteDance Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
CCBot Common Crawl Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
Amazonbot Amazon Purpose Training Refused in our test robots.txtallowed Server responseblocked at the server (HTTP 403)
3 other crawlers reach this page normally. Show them
The AI crawlers that reach this page normally.
Crawler Purpose Status robots.txt Server response
anthropic-ai Anthropic Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
Google-Extended Google Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
Applebot-Extended Apple Purpose Training Allowed robots.txtallowed Server responseno request user agent exists to test
  • Refused in our test

    Your robots.txt welcomes this crawler, but your server answered its user agent with a block. Nothing in your rules asked for that, so this may be blanket bot defense reacting to our test request rather than a rule aimed at this crawler. The scan records it at low confidence and counts it at reduced weight, but it still costs Access score: if the real crawler is refused too, it cannot read your page. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.

  • Allowed

    Your robots.txt allows this token. It is a robots.txt token only: it sends no user agent of its own, so there is no server response to test and none is implied.

Page basics checklist 6 of 7 basics in place

Page basics, checked against what an AI crawler receives rather than the rendered page. This report was scored before 13 November 2026, when these fed the Structure part of the score above.

  • Title tag The page has a title in its HTML. Pass
  • Meta description A meta description is present. Pass
  • One H1 heading Exactly one main heading. Pass
  • Canonical URL A canonical link names the page's official address. Pass
  • Heading coverage Headings break up the text. Pass
  • No wall of text No single block of text is very long. Pass
  • llms.txt No llms.txt. It is informational only, a nice-to-have rather than a ranking factor. Needs work
  • Structured data No JSON-LD structured data found. Whether AI tools use it is not something we measure; the entity section below has a copy-paste starting point if you want to add it. Needs work

What is holding you back, worst first

Ranked by severity, worst first. Start at the top: fix the critical items and the rest compounds.

Estimated gain is the sub-score arithmetic applied to this page, not a prediction about citations. Clearing the first item alone would move this page from 81.4 to 83.9, still a B.

Major

Server-level blocking of AI crawler user agents

ua_enforcement +2.5

If the real crawlers are turned away too, they cannot read your page, so none of it reaches the AI tools they collect for.

What this means for you

In our test, your security or hosting layer turned away the AI crawlers named here before they reached your page.

The fix, technically

Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.

Evidence from your pageGPTBot got HTTP 403; OAI-SearchBot got HTTP 403; ChatGPT-User got HTTP 403; ClaudeBot got HTTP 403; Claude-SearchBot got HTTP 403; Claude-User got HTTP 403; PerplexityBot got HTTP 403; Perplexity-User got HTTP 403; Meta-ExternalAgent got HTTP 403; Bytespider got HTTP 403; CCBot got HTTP 403; Amazonbot got HTTP 403. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.

Review your crawler access policy. We map which AI systems you are blocking, deliberately or by accident, and align robots.txt, CDN rules, and directives with the visibility you actually want.

Get an access review
Major

No structured data in the initial HTML

no_schema up to +10

Google documents using structured data for richer search results; whether AI assistants use it is not something we measure.

What this means for you

The page has no structured data: a machine-readable label of facts such as your business name, address or prices.

The fix, technically

Add JSON-LD (Organization plus the types matching your content) server-side.

Evidence from your pageNo JSON-LD blocks in the initial HTML.

Ship structured data that parses. We add server-rendered JSON-LD with the required properties for your content types, validated by the same checker that graded this page.

Get schema implemented
Minor

No llms.txt

no_llms_txt +1.2

Independent studies found no measurable effect from llms.txt, and whether any AI tool reads yours is not something we measure.

What this means for you

Your site has no llms.txt, an optional guide file for AI tools.

The fix, technically

Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Evidence from your pageNo llms.txt at the site root.

Minor

URL redirects off the original domain

offsite_redirect

The scores here describe that other site, so your own page is not the one AI is reading about you.

What this means for you

The web address you entered sends visitors to a different website.

The fix, technically

The scanned URL redirects to a different domain; scores describe the final target.

Evidence from your pageblackrock.com redirected to www.blackrock.com (2 hop(s)).

Two ways to fix what this found

You are not guessing at this. Across 1,182 sites in our live AI Visibility Index, the average score is 74/100. This report shows exactly where blackrock.com stands.

Do it yourself

Get your whole site audited with a reviewed, ranked fix plan you can hand to your dev, plus 3 months of monitoring. Delivered in 3 business days.

Tell us you want this

We are finishing this service. Say the word and you go first when it opens.

Just want to keep an eye on this page? Starter, $59/mo.

Have us do it

We implement every fix above and re-scan to prove the gain. We scope it on a short call first, so we only take work we can deliver.

Work with us to fix this

See six real sites measured this way

Crawler-view structured data

Entity confidence

We parsed the JSON-LD in the HTML a no-JavaScript crawler receives and checked five properties of the identity it declares. This measures your markup, not any AI system's behavior: nobody outside those systems can observe what they do with a given property, so nothing here is a prediction. Scored separately from your 81.4/100 score.

0/100 Not declared No identity node in the HTML a crawler receives. 0 of 5 signals present
  • Missing: Identity declaredNo JSON-LD in the crawler-view HTML, so there is no identity node to read. Add an Organization block with a name and an absolute url.
  • Missing: External identifiers (sameAs)Measured on the identity node, and no identity node was found. Declare one first, then add sameAs URLs to it.
  • Missing: Stable identifier (@id)Measured on the identity node, and no identity node was found. Declare one first, then give it an absolute @id.
  • Missing: Logo declaredMeasured on the identity node, and no identity node was found. Declare one first, then add logo as a full https URL.
  • Missing: Category declaredMeasured on the identity node, and no identity node was found. Declare one first, then state a category as a specific type, a standard industry code, or a resolvable additionalType URL.

Starting point for your identity block

Built from this scan: the URL we resolved, plus one property for each signal above that we did not find. Every REPLACE_ value is a placeholder, so edit them before you ship this. We do not guess names, logos, profile links or categories, so nothing here is invented.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://www.blackrock.com/#organization",
  "name": "REPLACE_WITH_YOUR_ORGANIZATION_NAME",
  "url": "https://www.blackrock.com/",
  "logo": "REPLACE_WITH_AN_ABSOLUTE_HTTPS_URL_TO_YOUR_LOGO",
  "sameAs": [
    "REPLACE_WITH_A_URL_THAT_IDENTIFIES_THE_SAME_ENTITY"
  ],
  "additionalType": "REPLACE_WITH_A_CATEGORY_URL_OR_DELETE_THIS_LINE"
}
</script>

What each signal measures, the weights, and the sample behind them: the methodology page.

llms.txt This site serves none

This site serves no llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.

Keywords and prompts

Derive the questions people ask AI assistants where this page could be the answer, scored by how much of each the page actually covers, then test whether a named model brings the brand up at all. The scan you are reading is free and anonymous; this check asks a real model live, so it asks for an email.

Not indexed; share this link freely. Save it as a PDF with your browser's print (Cmd or Ctrl + P) for a client-ready copy.

Add a score badge to blackrock.com

The badge always shows the real current score of this homepage, re-checked weekly. If the score drops below 80 it says so and shows "recheck"; it never shows an older or better number. Shown on any other site, it reads "unverified".

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For the dark or compact version, add ?v=dark or ?v=compact to the image address.

See if AI recommends you

We ask one AI engine three questions a buyer would ask about your kind of business, and show you whether blackrock.com is named, who is named instead, and the sources cited. Free, one per email.

We use the email only to send that one link and to keep it to one free check per address.

Fixed something? Prove it.

We re-measure this page now and show the before and after side by side, including the parts that did not move. One re-check per report.

See how you stack up: compare blackrock.com against a competitor.

Not measured on this run

What a paid plan adds for this page

These four tools run on blackrock.com on any paid plan. They are listed as capabilities, not as a preview: none of it has been measured for this report, so nothing is shown. Everything above stays free.

  • Locked

    Prompt tracking over time

    Your prompt set re-run every week with the history kept, the competitors models name instead, and 10 prompts per run.

  • Locked

    Score history

    Every past score for this page in one dated chart, linked back to the report behind each point.

  • Locked

    Whole-site audit

    Every page on blackrock.com checked and ranked worst first, with a CSV.

  • Locked

    API and MCP

    Run this same check from your own code, or from Claude and ChatGPT.

Starter is $59/mo and watches 1,000 pages across 10 sites. Nothing on this report is withheld to sell it. See what a plan adds

Keep blackrock.com readable to AI

This report is a snapshot. Parity regressions are silent, because nothing looks wrong in a browser, so the way they get caught is a re-check after every deploy rather than a person remembering to look.

Free: get told if it slips

AI visibility drops silently after a redeploy or a CDN tweak. Get one email if blackrock.com drops, plus a weekly summary either way. No spam.

Free tier watches 25 pages across 3 sites, re-checked weekly, with a drift alert when a page drops more than 6 points.

Starter · $59/mo

Or find out before your customers do

  • We tell you what broke, and what it cost you. Not just that a number moved: the words that stopped reaching crawlers, the crawler that lost access, and the likely reason.
  • Every week, on this page and up to 1,000 more, with the history to show when it happened
  • See the AI prompts this page could answer, and the keyword angles you are missing
  • Audit your whole site: every page checked, worst first, with a CSV
  • Your API + MCP key for code, Claude, and ChatGPT
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