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Ad AgeInstagramWhat do you think about Instagram’s new logo?Do you like the modernization, or do you hate seeing Instagzam?Winners and losersMarketing winners and losers of the weekAgency BriefAgency Brief—Five Guys’ media shift, Dave’s Hot Chicken review narrowsSuper Bowl Latest NewsWaymo seeks agency for first Super Bowl ad, hires WPP for mediaLatest NewsView AllRoundup9 creative campaigns to know about todayAgency Review TrackerDave’s Hot Chicken narrows its creative review to three agenciesAIEmerging technology trends brands and agencies need to know aboutLeading WomenHow navigating career risks helped Leading Women succeedPublishing Partner:Horizon MediaPublishing PartnersPlug in, swap out: The open ecosystem was never built rightCreativityView AllView AllRoundup9 creative campaigns to know about todayBudweiser releases a beer aged with baseball bats, Burger King goes Hollywood to show the power of fire and Marc Jacobs launches another micro-drama.Roundup10 creative campaigns to know about todayRoundup12 creative campaigns to know about todayFeaturedCategoryTop 5The top 5 media plans to know about right nowOne intriguing idea we spotted recently was Busch Canada turning the farms that supply its beer into a media channel.CategoryInfluencers & CreatorsHow four friends built a creator business—and landed 30 brand deals in four monthsThe friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.Publishing Partner Horizon MediaPublishing Partner:Horizon MediaCategoryPublishing PartnersPlug in, swap out: The open ecosystem was never built rightIf you can’t unplug a partner in a week, that’s not an open ecosystem—that’s good marketing.Agencies4 things to know about Chrissie Hanson, Dentsu’s new media chiefMarketer's BriefWhy Indeed’s CMO steered its marketing strategy towards brand buildingAgenciesAgencies want to get paid for outcomes—here’s what’s standing in the waySmall Agency PlaybookView AllAd Age Small Agency Awards 2026The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees.What makes a small agency successful as clients demand more than independenceAre small agencies growing because of AI? The answer is complicatedApply to the Small Agency Network by Sept. 28—what current and prospective members need to knowHow small agencies choose the right pitches—and prepare to winEncyclopedia of MarketingView AllAdvertising and marketing words explainedFrom agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.Cross-platform measurementAnswer engine optimization (AEO)Closed reviews in advertisingProcurement in advertisingGen Z and Gen Alpha Marketing PlaybookView AllGen Z and Gen Alpha marketing playbook—what marketers need to know nowIntroducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. 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