Public AI visibility report
barclays.co.uk
Measured facts
| AI readability score | 80.8/100 (grade B) |
|---|---|
| Prose parity, crawler against browser | 69% |
| Retrievability | 69% |
| Crawler access | 90% |
| Structure | 92% |
| Structured data | 100% |
| Page title | pass |
| Meta description | pass |
| Exactly one H1 | pass |
| Canonical link | pass |
| Heading coverage | pass |
| No wall of text | pass |
| llms.txt | fail |
| Words an AI crawler received | 641 |
| Words a browser rendered | 720 |
| Named AI crawlers allowed by robots.txt | 15 of 15 |
| Schema types in the crawler's HTML | WebPage, Organization, WebSite |
| Redirects before the page | 1 |
What the scan found on barclays.co.uk
- An AI crawler requesting barclays.co.uk received 641 words of main text, against 720 in a browser, a prose parity of 69%.
- Part of the rendered content is missing from the initial HTML. 31% of the rendered main content is missing from the initial HTML.
- Server-level blocking of AI crawler user agents. GPTBot got HTTP 403; OAI-SearchBot got HTTP 403; ChatGPT-User got HTTP 403; ClaudeBot got HTTP 403; Claude-SearchBot got HTTP 403; Claude-User got HTTP 403; PerplexityBot got HTTP 403; Perplexity-User got HTTP 403; Meta-ExternalAgent got HTTP 403; Bytespider got HTTP 403; CCBot got HTTP 403. Servers that verify crawler IPs will block a spoofed user agent from any scanner; the real crawler may pass.
- No llms.txt. No llms.txt at the site root.
- URL redirects off the original domain. barclays.co.uk redirected to www.barclays.co.uk (1 hop(s)).
- robots.txt on barclays.co.uk allows all 15 named AI crawlers checked.
- The homepage HTML is missing or failing: llms.txt.
- Structured data in the crawler's HTML: WebPage, Organization, WebSite.
- The address redirected 1 time before the page loaded.
Top 3 issues
- Part of the rendered content is missing from the initial HTML. Identify client-only components holding copy that matters and move them to server rendering.
- Server-level blocking of AI crawler user agents. Requests with AI crawler user agents get blocked at the edge. Review CDN/WAF bot rules if you want AI visibility.
- No llms.txt. Informational only. Independent 2026 data (Ahrefs, SE Ranking, Google documentation) shows no measurable citation effect from llms.txt. It is checked because it costs nothing and some assistants read it, but it moves neither crawling nor ranking.
How to fix them: the fix guides by platform , or the full report with the evidence.
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